As the subject of much debate, many are left scratching their heads when choosing between Yoast SEO and All-in-One SEO. If you’re a WordPress site owner, you’re probably more than familiar with these two plugins. These market leaders both promise a no-fuss approach to SEO. They give greater control over how your website appears in search engine results, as well as optimising content that will rank higher.
While they’re clearly an essential plugin, picking the right one can be a challenge. In this showdown, we give the pros and cons to make that decision easier.
Ease of installation
A good plugin should be novice-friendly. Thankfully, both offer this appeal but have slightly different installation features. Yoast SEO offers a quick and easy-to-digest tour around the plugin settings which helps with basic setup. Each main SEO category is separated by a clearly defined tab. On each one, you can alter any information your site shares with search engines from indexation rules to social presence and archived content. If you’re still stumped, you can make use of the ‘on-screen help’ which features handy set up videos.
All-in-One SEO takes a different approach with all of the settings on a single page. It can be a lot to take in, but many prefer having everything in one place. Each of the setting options features a help icon. Click on this and you’ll be given a brief description of what it does. This also allows users to seek additional support such as video tutorials. Premium members can access support forums which is particularly useful.
After downloading the Yoast SEO plugin, users will notice a metabox on the bottom of the WordPress Editor. This allows you to easily control how the content looks in the search results. You have the option to edit the information which is displayed as how it would be seen on the search engine.
Most excitingly though is the impressive content analysis tool. After entering a focus keyword and the one you’re hoping to rank for, Yoast SEO will analyse your content. Similar to having your own personal SEO professional, it grades your content on a traffic-light grading system. While green means publish, red may require some added keyword density, longer content or improved readability.
All-in-One SEO offers a very similar metabox layout with all the editing functionality, but falls short without any content analysis tool. As such, it loses the battle in terms of optimising content.
Optimising social media
Yoast SEO boasts a dedicated section for optimising your social media channels. You’ll have the option to add as many as eight social media networks, letting Google know that these belong to your site. More importantly, users can add Open Graph meta data for Facebook, Twitter and so on. As such, all your content will be understood correctly by social platforms, allowing them to optimise its appearance and reach.
All-in-One SEO is just as impressive, if not more. By first activating the ‘Social Meta’ tool in the ‘Feature Manager’ menu, this uncovers a new menu with heaps of social options. It allows an unlimited amount of social networks, you can control default image settings and add Open Graph meta data.
Sometime the basic version just won’t suffice. In those circumstances, Yoast SEO can be upgraded to premium for a yearly subscription starting at £52. This provides added reassurance as users enjoy technical support with all questions answered in under 30 minutes. Other extra features at an additional cost fee include video orientated SEO, improving visibility in local searches and SEO for online based shops.
All-in-One SEO is slightly more expensive with pricing starting at £30 per month for the premium version. An extra £8 is added for support. While this seems considerably more expensive than Yoast, it’s actually very cost effective considering this plugin can be used on unlimited sites. The same cannot be said for Yoast which is limited to one site per plugin.
Both of these plugins offer exceptional features. While many enjoy the added content optimisation of Yoast, All-in-One SEO performs just as well across all other factors. As with many decisions in web marketing, it all depends on the individual.
Those with several or more websites may prefer the affordability of using one plugin for all. Alternatively, the easy-to-navigate layout of Yoast could be a stress free solution for the one-site blogger. Whichever you choose, they both deliver the same end result – improved rankings and a sense of satisfaction knowing your SEO is looked after.