WooCommerce vs. Magento

WooCommerce vs. Magento

So you’ve managed to narrow down your options for your e-commerce store to just two – Magento and WooCommerce. Which one is the right one for you?

How are they similar?

WooCommerce and Magento are both open source. The original code is available for free to download and anyone can play around and tinker with it to make it better or create a product which is designed specifically for use with the platform.

Open source communities such as those around WooCommerce and Magento share tweaks, updates, and products. They are very supportive if you go to them with some troubleshooting issue. This means that not only is the software free in the first place, but the support is also free from a whole community of experts.

You can upload as many products as you like through the platforms for free. You can also create a blog to help with SEO and to give your site a friendlier face.

WooCommerce and Magento both make money through additional extras such as themes and plugins. Themes are available for both platforms, although with WooCommerce being run from WordPress; the number of themes that work within an e-commerce framework is limited. Magento, as an e-commerce only platform, only offers themes which work as online storefronts.

What are the differences?

WooCommerce is an add-on to WordPress, whereas Magento is its own platform owned by eBay. This means that installation and set up is different, with you needing to download and install WordPress if you want WooCommerce. Magento comes with its own installation wizard.

Both sites come with a range of additional costs that add up. WooCommerce has very limited functionality without add-ons. Magento has more, but once you start to need plugins, it can become very confusing without the help of a Magento developer.

What features do they have?

Both online stores obviously have shopping carts and an ability to allow you to upload and categorise products – but what else?

Magento has a whole host of features, including cross-selling, discount codes, comparing products and advanced filters allowing customers to search for what they want easily. They also offer a multi store option so that you can have a number of storefronts that are all managed from one single back end.

WooCommerce is simpler, good for novice e-commerce operations, but the moment you need any complex functionality, you’ll need to find a plugin.

Both platforms have plugin markets. Because WooCommerce is run from WordPress, you can use a number of WordPress plugin to boost things such as your SEO or Askimet to filter any spam. Magento has the Magento Connect marketplace where you can find paid and free plugins to add a wealth of functionality to your store not already included beyond the fantastic basic package.


WooCommerce is great for someone just starting out or businesses with smaller product ranges. Magento is the number one choice for bigger businesses who want a robust and scalable option that can deliver exactly what they need – because it was designed specifically for e-commerce.

Here at Elementary Digital, we love working with Magento because it has proved itself to be the best time and time again.

What e-commerce platform do you use?







Author Gyles Seward

Gyles is our Managing Director and knowledgeable in all things WordPress.

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