With over 200,000 retailers worldwide choosing Magento as their ecommerce platform – there’s a reason we use Magento at Elementary Digital. There are three versions of Magento:
– Magento Community: This is the free version of Magento used by the majority of users. It is suitable for most retailers and has a lot of great features.
– Magento Go: This is the their hosted solution and is more suited to smaller retailers, but does allow upgrades for users. Magento Go is similar to the popular platform Shopify.
– Magento Enterprise: This version is expensive and not always suitable for mid-level retailers. It is the premium version, offering more functionality to add value to enterprise-level retailers.
Magento Community and Magento Enterprise editions also benefit from Magento Connect. Magento Connect features thousands of free and paid third-party extensions and modules that provide added functionality for stores.
So why should you use Magento for ecommerce?
- Wide range of features and functionality: Out of the box, Magento is filled with a wide range of functionality options and has everything you need to run a standard ecommerce shop. Including a Magento module helping to create a mobile website/app, gift code/card functionality, a flexible product catalogue, newsletter management, CMS pages, cross-selling functionality, multi-store, advanced stock management, multiple images for each product, product bundles, configurable pricing and much more!
- Integrations: There are many agencies who design bespoke integrations along with many software providers who integrate with Magento. Readily available integrations include MailChimp, Campaign Monitor, SalesForce, PayPal and many more.
- Large developer following: This is one of the main advantages to using Magento as your ecommerce platform. Many common issues and errors are documented on a variety of blogs and forums helping users to overcome issues without having to contact an agency etc, which adds a lot of value to the platform. MagentoU along with many other developer guides are also easily available to users, covering a lot of the Magento core.
- 4. Open source: Magento is an open source, meaning it is more accessible in terms of cost, more flexible for developers and more secure – a key benefit of Magento over other ecommerce platforms.
- 5. Thousands of agencies and developers: With so many good agencies and developers with plenty of experience out there, you have the option to search for the perfect developer for you and your ecommerce requirements.
- Different versions: As I previously mentioned, there are a range of different versions of Magento and it’s vital to pick the best option for you. The different versions for different sized retailers add a great deal of value to Magento as many other platforms offer a ‘one size fits all’ product.
- Can be SEO friendly: Many of the basic SEO elements are already covered with Magento. This includes meta content, top-level URL’s, search-friendly URL’s, redirecting functionality, use of canonical tag etc. With the help of third-party modules, SEO of out of the box Magento can be easily tamed.
- Sociability: The community edition of Magento means that retailers of all sizes can engage with the platform and are able to grow with the help of third-party software that can be fully integrated with the platform.
- Magento Connect: This is an extension marketplace featuring many modules for Magento Community and Enterprise. There are a variety of apps with reviews and ratings that help you decide whether to purchase one.