Why Use Magento for Ecommerce?

With over 200,000 retailers worldwide choosing Magento as their ecommerce platform – there’s a reason we use Magento at Elementary Digital. There are three versions of Magento:

–       Magento Community: This is the free version of Magento used by the majority of users. It is suitable for most retailers and has a lot of great features.

–       Magento Go: This is the their hosted solution and is more suited to smaller retailers, but does allow upgrades for users. Magento Go is similar to the popular platform Shopify.

–       Magento Enterprise: This version is expensive and not always suitable for mid-level retailers. It is the premium version, offering more functionality to add value to enterprise-level retailers.
Magento Community and Magento Enterprise editions also benefit from Magento Connect. Magento Connect features thousands of free and paid third-party extensions and modules that provide added functionality for stores.

So why should you use Magento for ecommerce?

  1. Wide range of features and functionality: Out of the box, Magento is filled with a wide range of functionality options and has everything you need to run a standard ecommerce shop. Including a Magento module helping to create a mobile website/app, gift code/card functionality, a flexible product catalogue, newsletter management, CMS pages, cross-selling functionality, multi-store, advanced stock management, multiple images for each product, product bundles, configurable pricing and much more!
  2. Integrations: There are many agencies who design bespoke integrations along with many software providers who integrate with Magento. Readily available integrations include MailChimp, Campaign Monitor, SalesForce, PayPal and many more.
  3. Large developer following: This is one of the main advantages to using Magento as your ecommerce platform. Many common issues and errors are documented on a variety of blogs and forums helping users to overcome issues without having to contact an agency etc, which adds a lot of value to the platform. MagentoU along with many other developer guides are also easily available to users, covering a lot of the Magento core.
  4. 4.  Open source: Magento is an open source, meaning it is more accessible in terms of cost, more flexible for developers and more secure – a key benefit of Magento over other ecommerce platforms.
  5. 5.  Thousands of agencies and developers: With so many good agencies and developers with plenty of experience out there, you have the option to search for the perfect developer for you and your ecommerce requirements.
  6. Different versions: As I previously mentioned, there are a range of different versions of Magento and it’s vital to pick the best option for you. The different versions for different sized retailers add a great deal of value to Magento as many other platforms offer a ‘one size fits all’ product.
  7. Can be SEO friendly: Many of the basic SEO elements are already covered with Magento. This includes meta content, top-level URL’s, search-friendly URL’s, redirecting functionality, use of canonical tag etc. With the help of third-party modules, SEO of out of the box Magento can be easily tamed.
  8. Sociability: The community edition of Magento means that retailers of all sizes can engage with the platform and are able to grow with the help of third-party software that can be fully integrated with the platform.
  9. Magento Connect: This is an extension marketplace featuring many modules for Magento Community and Enterprise. There are a variety of apps with reviews and ratings that help you decide whether to purchase one. 

Author Rachel Ough

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