We’ve made the Northern Digital Awards Finals

We’ve made the Northern Digital Awards Finals

Jenni Moulson

We’re delighted to announce that one of our 2016 creative digital campaigns has made the finals of this year’s Northern Digital Awards.

Last year we teamed up with Taylor UK, a leading company which supplies McFlurry machines to McDonalds and commercial ice cream machines to big high street restaurants like Pizza Hut, as well as smaller independent catering businesses.

Our main objective was to double the firm’s number of sales by reaching out to a new online audience.

We are proud to reveal that our innovative campaign, which exceeded Taylor’s expectations after trebling sales, has been nominated in the Northern Digital Awards 2017.

The project included redesigning and redeveloping the company’s website and implementing a strategy heavily focused on content, which helped put the brand on the map in the UK and beyond.

Following the success of the campaign, Peter Taylor, Operations Director of Taylor UK, said: “If someone had told me before we embarked on this campaign that we’d be selling three times more machines in less than a year I wouldn’t have believed them but Elementary Digital has achieved this – and I know this is just the start.

“Our brand has a far stronger online presence, a definite commercial feel and the gravitas that comes from high quality, targeted content. This campaign is giving us real value for money and it’s changed the way we do business.”

As a leading national agency with offices in Leeds, as well as London, we are delighted to have our work recognised at such a prestigious award ceremony. We are looking forward to the event at the Royal Armouries in Leeds on January 26, which will celebrate the excellence, creativity and achievements of the region’s digital sector.