Website Design Trends Going Into 2014

Producing the best possible user experience should be at the forefront of your mind when designing an ecommerce site, and with the requirements and desires of the internet shopper continually changing with mobile technology advancements, ecommerce designs must continue to enhance and evolve too. Going into 2014 website designs can no longer just appear attractive on a PC, they have to be attractive and functional for any Internet accessible device.

–       Mobile Phone Shift: Consumers have a habit of buying and browsing for products just about anywhere with advancements in mobile phone technology, and with this dependence on mobile internet exploring comes more complex website designs. Designers have to integrate mobile design concepts so that websites have a responsive web design, making their stores accessible for a wide range of browsers and devices to meet these consumer needs.

–       Facebook Integration: Social Media is an extremely powerful word-of-mouth tool. It can be extremely advantageous to ecommerce sites when used properly, providing the ability for consumers to share products with friends and help influence their buying decision. Many sites now integrate Facebook and other social media platforms allowing users to create ‘wish lists’ which they can share across social media, and encourage additional visitors to the site.

–       Personalisation:  Recommending products isn’t enough for consumers anymore. They require products that are going to enhance their lives, based on their life styles and behaviour. Algorithms can be designed to show any behaviour changes in Internet shoppers and have the ability to use the information to predict their needs.

–       Faster Load Times: Consumers are impatient! With the ability to access the Internet almost anywhere, comes the impatience of waiting for that page to load. On average, consumers are tolerant for up to 3 seconds – creating quite a challenge for ecommerce sites! Web designers can overcome this by making use of a content delivery technique using the basis of a consumer’s geographic location to provide users with information.

–       Minimalist Design: Ecommerce sites are now much cleaner, sharper and less fussy. Products and services are clear, and the sites are easy to navigate around. These changes make usability on mobile devices and tablets much easier.

Author Rachel Ough

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