Keeping up to date with the latest design trends online might not seem to be important, but one day, you will get called into a meeting about a brand or site redesign, and if you’re not up on what is happening in the world of web design, you might as well be visiting a far-flung country where you don’t speak the language without a guidebook.
Here are the top trends that we’ve noticed around the web for marketers looking to keep on top of all the latest web design trends.
- Flat Design
Getting rid of the trend for skeuomorphic design or lifelike design, flat design does away with drop shadows and other 3D eye tricks, swapping it out for more white space, flat colours and larger buttons. Flat design is a more modern design trend, and one reason it’s so great is that it does away with longer load times with the sites much easier to render.
- Infinite Looping Video
HTML5 means that it’s now easier to create moving videos as part of your page which fit seamlessly into the design, helping to draw the eye and get people’s attention more effectively.
- Light backgrounds with cut out images.
The trend for light, white and bright continues unabated, spurred on by Apple, no doubt. This trend for minimalism helps to put products in centre stage and lets the merchandise do the talking.
- Custom Illustrations
Stock photos are out and custom animations are in. This helps to build on a brand image and gets rid of peculiar stock images which have been used hundreds of times on hundreds of sites.
Illustrations can be more fun and playful, helping a customer to better identify with a brand. A custom icon is a good asset to use throughout a site to maintain consistency and to help explain key messages.
- Grid Design
Another modern look that has really caught on is grid design websites. With clean, sharp edges and bold text, grid designs are great for giving contemporary, collage-style layouts which can showcase multiple items without looking cluttered or untidy.
- Fixed Header Bars
User interface is key when designing a website, and one way that web design acknowledges this in modern trends is through implementing a fixed header. This stays at the top of the page no matter what the content displayed. It can tie together the whole website and fulfil continuity criteria.
Fixed headers mean that no matter where a visitor might be on your website, they can always navigate easily and quickly to exactly where they want to be. CTA can be displayed and important pages highlighted, allowing marketers to guide people through the site.
- Geometric Shapes
Squares and rectangles are everywhere on the web which is why designers are now looking at more individual shapes on their sites to distinguish themselves. It can make graphic design look more appealing, and can help marketers put more information on a page.
What key trends have you spotted around the web? Comment below to tell us.