Using video to make your business stand out from the crowd

In a sea of websites, newsletters and social media platforms, it can be difficult to stand out from the crowd. In fact there can be times when as a customer, you feel like you are reading the same content over and over again and distinguishing one company’s product from another can be hard work.

Video is swiftly becoming the easiest way to engage customers. The beauty of video is in its ability to highlight your business’ unique qualities with both precision and creativity. When it comes to representing your business, nothing beats video for giving a client an authentic insight into your company and product.

  • Want to summarise what you do? Put pages and pages of text into a five minute video and make it quicker and easier for your customers to understand and interact with your services.
  • Trying to engage new supporters? Send them a promotional video. Not only will it save them trawling through more written word, they are more likely to open the link in the first place.
  • Ambience. A lot can be lost in non-verbal communication and sometimes your text can come across as generic. With the right set, script and editing, you can give your customers a more dependable awareness of what you have to offer.
  • Authority. You want people to use your product and look to you as the authority in your industry. Video will help you get to the point, move up the search engines and increase your reach.

Now is the time to harness the power of video. Step ahead of your contemporaries and produce accessible information an audience wants to see. By using video, you can distinguish your company from the crowd; it’s as easy as saying ‘action’.

Post written by Andy Green, MD/Producer/Director at Leagus Ltd.