Twitter Cards: An Overview


Twitter Cards allow people to add additional content to tweets. It has been shown that photos, videos, and other media helps drive traffic through furthering people’s engagement with your tweets. All you have to do is add a bit of HTML to your webpage. Then tweets that link to your content will have a Card, improving the look of the tweet and driving up the number of interactions.

Types of Twitter Cards

Here are a few different versions of Twitter Cards that you can implement on your site.

Summary Card

This is the default type of Card. It includes a title, description, thumbnail image and Twitter account attribution. It can be used to show off your site more effectively.

Summary Card with Large Image

This one is self-explanatory. As above, only with a large image instead of the thumbnail. A good image can draw the eye and improve click throughs through attracting attention.

Photo Card

This Card is just an image, letting the Tweet speak for itself.

Gallery Card

A Card which shows four images instead of just one.

App Card

This Card is great if you have an app which people can download, as it has a direct download link.

Player Card

This Card provides video/audio.

Product Card

If you’re looking to share product information, then this card is optimised for the purpose.

Measure the results of your Twitter Card campaign

You can measure the success of your Cards, and analyse key metrics including URL clicks, app installs and number of retweets using the Twitter Card platform.

How do you get started?

  1. Choose which Card type you want to use.
  2. Add the meta tags for that Card to your page.
  3. Run your URL against the validator tool for approval.
  4. Tweet the URL and see the Card appear below your tweet.
  5. Measure your results using Twitter Card analytics.