Twitter: build your following

Twitter: build your following

Jem Henderson

Twitter is a massively influential social media platform, but if you have only recently got onboard – unless you happen to be Barack Obama – you are going to need to work to get a following.

If no one sees your content it is time wasted, so invest a little energy to build up your initial following with the following ten tips.

  1. Get addicted.

Treat twitter like your new favourite hobby for the first month. Create lots of content and post frequently. If you have regular output, there is more reason for people to follow you. This also has the double benefit of helping you quickly become accustomed to the platform; initially quirks such as @replies, #hashtags and favourites seem confusing but you’ll soon work out what they mean and how to use them.

  1. Tweak your tweets.


Once you are posting regularly you should be able to see what type of content gets engagement. Try to tailor your output towards this kind of thing, but also don’t be afraid to try something new or different!

  1. Take Twitter’s advice.

On the #Discover section of your dashboard Twitter will give you “who to follow” recommendations that will help you build up a base of contacts that are most likely to be of interest and use to you.

  1. It’s not what you know, it’s who you know.

People you are already in contact with are most likely to follow you on Twitter, so use your email contacts, Facebook friends lists and LinkedIn connections and follow the ones you think may prove interesting and may also end up following you.

  1. Have a chat.

Twitter chat groups get together on the platform regularly. This is a great way to meet people in your field, be seen as an industry insider and learn what people within your industry talk about.

  1. Use available tools.

Free or low cost tools such as Hootsuite lets you compose tweets in advance and posts them at pre-scheduled intervals. This save time and means you have a constant flow of output. It is easy to forget to tweet regularly but it is essential to maintain your content flow, as people who post regularly get the most engagements and followers.

  1. Use your time well.


We all have periods of time that could be put to better use. Rather than sitting around doing nothing, use bus stops, ad breaks, waiting rooms and the time it takes for the kettle to boil, to tweet.

  1. Engage to be engaged.

When you see something that interests you on Twitter, retweet it, favourite it or comment on it. The users will see you share similar interests and will consider following you. It is also worth thinking about following other users who engage with the same types of posts as you do.

  1. Don’t be afraid to quote people.

Quotes often get high engagements because people enjoy reading and sharing them. Forismatic is a free app that gives you a wide array of inspirational quotes that you can instantly post to twitter. Also think about sharing your favourite quotes, and even jokes from TV shows.

  1. Keep on Tweeting!

Even if your progress seems slow, remember it can take time to build momentum but ultimately Twitter is a free tool and when the rewards start rolling in the hard work will all be worthwhile!

Follow these tips and soon you’ll be getting retweets, favourites, and most importantly, the platform for your voice you are looking for.