Many businesses understand SEO basics, but creating a strategy can leave you a little lost and unsure where to start. SEO is a crucial component of any business plan and can return a good return on investment. By putting a strategy in place, you will be able to manage and maintain it to keep your rankings on top.
The Basics: Keywords
If you are starting from scratch, the best place to begin is researching your keywords. This will help you understand what your customers are searching for and how you can use keywords to drive traffic to your website. Take a look at the competition by using Google Keyword Tool and see how your chosen keywords might perform.
Create a Content Strategy
Create relevant content that appeals to your prospects and customers. This may be through webinars, press releases, white papers, blog posts and videos, all of which will give people something to link back to. Keep the strategy focused around your keywords so it will make it easier for your customers to find the product or piece of advice they are looking for. There is also the possibility that content you create can also rank on its own.
Regular content will also send the signal to Google that your website is active and updated on a continual basis which will mean better rankings.
Find a Subject-Matter Expert
High precedence is given to those who offer value to their readers by having someone who speaks with authority about their subject matter. This will mean more people will read and share your blog posts, link back to your website and trust your content. Find an expert who can generate thought-leadership content, that person could be you or someone within your company.
Boost Your Link Building
Off-page SEO plays a huge part in how your business ranks in organic listings. The more high authority links you attract, the better your website will perform. Set up social media accounts so whenever you blog or post a news story, it is broadcast to your followers.
Approach bloggers for guest post opportunities, do industry interviews and aim yourl content at influencers. Keep on top of the competition by analysing where their links are coming from using Majestic SEO, then to employ similar tactics in your strategy.
Is Your Website Mobile-Ready?
Last year, Google announced they would favour mobile-friendly websites in their search results. Aside from this, there are a number of reasons why you should have a site that can be accessed by a range of devices including better conversion rates and more customers. Check if your website is mobile-friendly by visiting Google’s testing site.
Track Your SEO Success
Once you have engaged these techniques, keep on top of how your SEO is performing and ROI. Using analytics will ensure your plan is on track and help you decide what changes need to be made to maximise your business’s success and opportunities. Track indexed pages, inbound links, keywords and ranking on SERPS.