The Importance of Creative Website Design


As a digital marketeer you’ll understand the importance of focussing on SEO. You’ll be prepared to spend time researching keywords and generating top quality content. However, if you’re really keen for your website to stand out then it will be necessary to focus on creative website design. You should bear in mind that 75% of people consider website design as an essential factor when judging the credibility of different businesses. The level of creativity also has a direct influence upon the factors highlighted in this article.

Brand Perceptions 

It is worth pointing out that first impressions of your business may well be based upon the website design features that you have chosen. The significance of this point is evidenced by a study which has proven that people take just two-tenths of a second to make the initial judgement. The research also revealed that people spend time focussing on the logos, navigational menus and primary images when visiting websites for the first time. That’s why you’re encouraged to spend time ensuring that these digital elements have the greatest appeal.

Digital Content

Those of you who’ve been involved in the design process will know that there is a fine balance between creating websites which are visually appealing and rich in content. However, it is possible to use graphical elements to emphasise the digital text. You may find that it is possible to balance the striking colours and images with white space. It is also possible to use different forms of typography to emphasise the textual message.

Search Engine Visibility

It might interest you to hear that exceptionally designed websites feature prominently in the search engine listings. This is partly because these websites have clean code, which can be easily scanned by the SEO bots. The most appealing websites are also included in CSS galleries and mentioned on social media websites.


It probably won’t surprise you to discover that website design has a major bearing upon conversion rates. The digital users know that they don’t have to put up with slow page loading times and navigational errors. They always have the option of visiting alternative websites. However, there are a number of steps that you can take to improve the chance of conversions. You should spend time thinking about what you’re trying to achieve. If you want to sell holidays then incorporate images of beautiful white sand beaches and happy tourists. If you’re offering rental services then ensure that positive testimonials are featured prominently.

Expert Assistance

The points in this article will undoubtedly have convinced you that creative website design is of the utmost importance. However, you may lack the time or technical expertise to create a truly exceptional website. Thankfully you can rely upon the assistance of Elementary Digital. You might like to have a look at the website designs in our portfolio. And if you want further information about our digital services then please give us a call on 0113 328 0664.