Is there anything Google Analytics can’t do? This platform continues to impress with constant upgrades to features and layout options. Being able to customise your dashboard is something we’ve all come to appreciate. Whether you’re a one-person blogger or head of a major corporation, the bitesize statistics found in dashboard can give great insights without digging through endless data banks. It helps you keep track of the important stuff and avoids the hassle of clicking through several pages.
As such, you’re Google Analytics Dashboard should be tailored to your needs. While there’s some great ready-made options available, it’s worth customising for added convenience. To give you some inspiration, we’ve suggested five of the most popular and useful dashboards for 2017.
One for the blogger
For the keen blogger, all the emphasis resides with the audience. It’s essential to get to know the user intimately – how did people find your blog? Where do the majority of your readers live? Is this audience mobile? Thankfully, all of this information can be displayed in dashboard alongside other important stats. That might include a list of your most popular posts, what kind of organisations link to you and which search terms are used to find you.
One for the SEO marketer
Do you have a passion for SEO? Keep all the fundamentals in one place with a quick view of everything SEO related. That should include at least several of the following: pages per visit by organic keyword, top organic keywords & % of bounce rate, best organic landing pages and top organic keywords & % of new visitors. A crossover of statistics such as this gives an effective way to compare stats for quick evaluation.
One for the mobile commerce site
If you’re largely focusing on mobile commerce or have recently gone responsive, it’s going to be worth adapting your dashboard for mobile orientated stats. Adding graphs to the dashboard is one of the most effective ways to easily compare desktop performance against mobile. This may be a pie chart showing mobile vs site revenue or mobile visitors vs desktop visitors. Other useful stats could be on-site behaviour of mobile users including bounce rate and average visit duration as well as revenue by channel. In other words, which funnels are generating the most income from mobile users?
One for the content marketer
As you’d expect, this dashboard is focused heavily on conversions matched with the most popular blog posts. The most salient information is whether users are going through with that all important ‘call-to-action’ and what content may have impacted that decision. Include stats such as conversions by search query, conversions by traffic source and conversions by social network. Other general stats may be beneficial including unique visitors, signup conversion rate and overall visits.
One for the social media junkie
If you have a social media page that generates much of your income, it could be worth altering the dashboard for a social orientated layout. Include graphs which displays the traffic – including visits and bounce rates – from social sources as well as offsite social actions vs site traffic. Other essential financial metrics may include revenue and per visit value by social network and social source referral value. Finally, include a list of the most socially shared content to see what your users are enjoying the most.