With so many email marketing software providers to choose from, it can be overwhelming trying to pick the perfect one. Thankfully, the team at Elementary Digital have curated the three best solutions for 2017.
Each of these has been chosen as they offer something tailored which meets an individual requirement. That means you can be assured of the perfect software ready to take your marketing efforts to another level. Let us know in the comments if we’ve missed out your favourite provider.
GetResponse: Best for value for money
Not all businesses are in a position to fork out extra marketing expenditure on email campaigns. After all, this secondary form of marketing can easily be bypassed in favour of more pressing advertising techniques. But that’s not to say that it can’t be utilised without breaking the bank. Thanks to GetResponse, you can enjoy a powerful array of email marketing tools at a surprisingly budget-friendly cost.
Those in it for the long term also enjoy the perk of an extra 18% off the cost of the plan by paying for a subscription yearly and not monthly. Monetary savings aside, GetResponse boasts an easy-to-use interface and more than 500 striking email templates. The list building tool lets you easily manage contacts and grow these organically with handy suggestions.
Benchmark: Best for the small business
The small business owner doesn’t have the luxury of a marketing team to handle the complexities of their email campaigns. That’s why Benchmark is so appealing to those limited on time and technical know-how. It couldn’t be easier to create attractive and professional emails with over 400 templates to choose from.
The smart autoresponders carry out much of the work for you, running intuitively which only saves you time for future campaigns. What’s more, the impressive analytics allows you to fully understand which campaigns are getting a great response and which need improving. Benchmark offers a variety of packages which range in price depending on the emails you want to send each month. For those sending relatively small quantities, the price is more than justified.
SendinBlue: Best for e-commerce websites
Those running an e-commerce empire will likely be familiar with the daily challenges of co-ordinating customer emails. SendinBlue avoids some of that stress by letting you send email marketing campaigns as well as transactional emails and text messages from one interface. This software looks after all your client communication without the need to switch between different platforms.
The ability to synchronize contact lists across many programs ensures that all that vital customer information is saved in one place. The analytics are just as impressive, providing insight into how users are reading your emails – when they’re being opened, on what device etc. Finally, the outstanding customer service more than justifies the price of the software. With a range of plans to choose from, including both pay monthly and pay-as-you-go, there’s no excuse not to tenjoy this powerful software.