The Basics of eCommerce SEO

The Basics of eCommerce SEO

Are you getting ready to launch your own online store? Or maybe you already have one but are looking for ways in which to improve your rankings? Well, this is where eCommerce SEO comes in to play! If your store is not visible online, the chances of you succeeding are greatly reduced. All good online stores will constantly be optimising their SEO to keep them at the top of the rankings.

Below, we have listed our top factors to take into consideration with an eCommerce store.

Optimise Pages with the Correct Keywords

With an eCommerce store, you need to ensure that you are using the appropriate keywords. Failure to do this, particularly with similar items, can mean they end up competing in search! For optimum eCommerce SEO, we would recommend using brand names. Furthermore, take a look at the keywords used in your metas, descriptions, heading, copy and titles. This should differentiate your products from your competitors. Using this clear strategy is also better for users, not just for your own eCommerce SEO.

Continuing on with this theme, for eCommerce SEO, it is important to do lots of keyword and competitor research. Think more about the exact phrases a potential buyer will use and use other sites such as Amazon for ideas. We would also recommend having customers leave product reviews as this too improves searchability. Furthermore, if you are competing against a market leader, try to think of alternative landing pages and focus keywords that will still attract the same customers.

eCommerce SEO Site Structure

When optimising your eCommerce SEO, you will need to think about how the site pages and products are categorised. This can heavily affect your SEO structure and you’ll want to ensure that there are lots of internal links that help with site mapping. This can boost your indexation.

eCommerce Link Building

Link building is a great way to boost your eCommerce SEO, but only when done properly! These need to be valid links and to credible sources, otherwise, you are simply wasting your time and money. You should start building relationships with social media influencers who will share your brand. It is also important to make sure that you have a great brand story, as this will help influencers and their audiences connect more with you.

Use Unique Site Copy

Product pages are the biggest way to sell to your target market and there are some rookie mistakes you will want to void. Make sure you don’t keyword stuff your page copy, talk about products in a friendly tone and include other intriguing features such as videos and reviews. It is all about the overall user experience, rather than just using one specific keyword. Now, thanks to social media, it is becoming much easier to incorporate these other fun features.

Optimise Your Site for Speed

One of the most important things about your website should be how fast it is. A site that is not optimised for speed will not do well and it should also be fast to use on mobile too.

Apply these tips when carrying out your eCommerce SEO and let us know your results!

Author Gyles Seward

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