Small WordPress Tweaks to Help Your Conversion Rates

Small WordPress Tweaks to Help Your Conversion Rates

Anna Kowalska

If you are a small business or self-employed, you may not have lots of time to spend on your WordPress site. This can then lead to vital planning steps being missed out that will hurt your conversions long term! Ensure that your contact page has all the essentials you need to bring in those conversions with our top tips.

Designing a WordPress Contact Form

When designing a contact form on WordPress there are many aspects that you need to take into consideration. While some contact forms may be very simple, others need to be more complex! When designing the contact page, always make sure you discuss what information is needed from the customer with each department. However, this can sometimes lead to a very long list indeed! Users are far less likely to fill out a form with a long list of fields. To overcome this problem, go through each item and question whether this information is needed upfront. Many forms are lead generation and this extra information can be discussed at a later stage and can also help to initiate conversation.

WordPress Accessibility and Usability

One of the key issues with many contact forms is that they are not mobile friendly. This is now a key feature of any contact page which really is non-negotiable. If your WordPress contact form is not mobile friendly, end users are less likely to use it and the search engines will not rank it. We would suggest using tools such as Blisk or BrowserStack as you work through the development process. This will ensure you are taking the appropriate steps to make your page mobile friendly as simply checking it on your own mobile is not suitable.

Another issue many forget about when creating contact forms is the accessibility. Many popular WordPress plugins do not work with assistive devices and so you should always check the form works well with a screen reader and without a mouse too. Proper semantic HTML should also be generated as this will provide better cross-browser compatibility. It will also help search engines find you better!

Encrypting Form Submissions

While it can never be guaranteed that a WordPress contact submission won’t be intercepted, you can minimise the risk. When forms are submitted via HTTPS the risk becomes almost zero as this requires SSL encryption. As of October 2017, if your site is not using HTTPS, Google will flag the form as not secure. This is why it is vital to ensure your contact forms are secured properly.

Make Sure Your Emails Are Delivered

Last, but not least, while your WordPress contact form may be perfect, it doesn’t matter if the email doesn’t make it to its destination! Sending emails from a form submission is much harder than it sounds. We would recommend that you check out a transactional email service like MailGun or SendGrif to resolve any problems. However, you will still need to make sure your domain is verified with SPF and DKIM records otherwise it could still be marked as spam.