Setting up Pinterest Rich Pins on a WordPress Website

Setting up Pinterest Rich Pins on a WordPress Website


If you’re unfamiliar with the term “Rich Pins”, they basically refer to Pinterest pins that display your icon and website name underneath the pin image.  Rich pins are really useful as they will easily direct users to the pin’s source – which is you!

The good news is that if you’re on WordPress, setting up your own rich pins is extremely straightforward and easy.  Also, setting up your own Pinterest rich pins is great if you’re trying to grow your Pinterest following.  You will quickly see a difference in the number of people viewing your profile and you will likely see your Pinterest pins gaining more traction, re-pins and likes.  Using Pinterest rich pins will help you to stand out from the crowd and will help your blog to get more followers.  We’ve broken down the process of creating Pinterest rich pins into three easy steps.

Step One: Install WordPress’s SEO Plugin “Yoast”

Before you can set up your own Pinterest rich pins, you will need to be able to add specific meta tags to your WordPress site.  Good news!  The Yoast SEO WordPress plugin will do this for you.  There is no need to worry about completing any difficult coding or tech work with this step.  If you’re unfamiliar with Yoast, it is WordPress SEO plugin.  Yoast can help to boost your WordPress site in a number of search engine rankings.  Regardless of whether you choose to set up Pinterest rich pins, the Yoast plugin is a valuable asset for any WordPress website.

Once the installation for Yoast is complete you will need to activate the plugin.  After this, you will need to visit Yoast’s ‘Features’ tab.  Here, you will need to ensure the “Advanced settings page” is enabled.  This will enable the metadata you need to start creating your rich pins.

Step Two: Take a Visit to The Pinterest Rich Pin Validator

Next, you will need to visit Pinterest’s Rich Pin Validator.  Once this has loaded, you can simply plug in a link to any of the blog posts on your WordPress site.  It can be any type of blog post, so don’t spend too long trying to find the perfect one!  Once you have chosen a post simply click “validate.”

Step Three: Apply!

After hitting the validate button, you should immediately see a message that confirms your Pin is now valid.  You can then click the ‘apply now’ button.  Next, a pop up will appear with your WordPress site’s domain and HTML tags.  You then need to click ‘apply now’ once again.  After this, you’re all done!  It really is as simple as that!

After this process is complete, you will have to wait just a little longer for Pinterest to approve your new application.  Once your application has been approved, all of your Pinterest pins will display your WordPress site icon and name.

This is a super simple process and could help you to quickly increase your Pinterest following.  Have you already set up Pinterest rich pins for your WordPress site?  Let us know in the comments below.