SEO benefits of WordPress as a CMS

SEO benefits of WordPress as a CMS

Rodger Davies

Following on from our WordPress SEO guide, this follow up posts lists the benefits from an SEO perspective you will get from using WordPress for your site.

WordPress is one of the most popular content management systems all around the world. In fact, it is estimated that it powers 24% of all websites, including those of big organisations such as NASA and The New York Times.

This is not a coincidence. Apart from being completely free and easy to use, WordPress sites are designed to meet all of Google’s algorithms requirements. This facilitates their indexation and makes the implementation of a good SEO strategy. Do you want to know more about its advantages?Here we have listed some of the SEO benefits that WordPress offers as a CMS.

1.  Set up your account with one click 

WordPress simplifies website creation to the extreme. You can forget about core PHP files. All you need to do is click once to install it and then log in. That simple.

2.  Site speed push 

Unlike other CMS, WordPress upgrades its basic installation package constantly which helps the speed of your site. This is a very valuable push, however this doesn’t mean you can take for granted that your site is going to be fast. It is up to you to find ways to speed up your WordPress site. 

3.  Free open source 

This is a massive advantage as developers from all around the world are constantly creating new themes or plugins for WordPress. What does this mean for you exactly? That you have multiple options to keep up with the latest SEO practices. And all for free! 

If you still can’t find your perfect match you can always develop your own WordPress theme. This is not as difficult as it sounds, especially if you use a starter theme as basis. 

4.  Ease of use

WordPress sites are built to leave its owners without any excuses for ignoring their SEO strategy. Even without applying any additional plugins, this CMS is a great canvas for your strategy as it allows you to do things like adding content with just a couple of clicks or optimising tags and headlines without having to think about coding. 

To go that extra mile you can always add plugins. One of the more complete ones is Yoast SEO which will help you with meta tags, keywords, titles, descriptions and sitemaps to name a few things. Another good option is the Custom Category Pages plugin which enhances the user experience. 

5. Customisable permalinks 

Including suitable keywords in your associated URL is extremely easy with WordPress and a must to rank better with Google. 

6.  Clean code 

WordPress uses a clean code which means that if someone includes a malicious part on the code, Google will be able to spot it quickly and report it back.

7.  RSS Feeds 

RSS stands for Really Simple Syndication and is a feature housed in WordPress. Basically, its function is sending your content to a feed directory with a link back to your website that allows users to subscribe to your site. At the same time, helps you with maintaining and gaining followers and therefore improving your SEO.

Do you need help with your WordPress site?

We are here to help! So don’t hesitate in contacting us for a friendly chat. 

 

 

 

 

 

 

 

Rodger Davies

Author Rodger Davies

Rodger spent ten years working in-house for a global chemical manufacturer, in roles across marketing, design and web project management. Since starting work with Elementary in 2017, he has worked with a wide range of clients from various sectors.

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