WordPress is used around the world by people who want to power their website or blog with ease. It’s the world’s most popular CMS too, and with its SEO friendly URL structure, it’s easy to see why it is so popular with web masters and digital marketers.
WordPress has been designed from the get go to comply with Google’s algorithms. This means that domains using the CMS can easily be indexed by Google, helping sites to appear when people search for key terms related to them. Because of this, it is much easier for SEO specialists to work within WordPress’s framework to get websites to rank highly for the appropriate keywords with just a little nudge in the right direction.
Here are some of the SEO advantages you get when using WordPress.
- Adding content is easy
Content is one of the biggest drivers when it comes to increasing your SEO ranking. Because WordPress is so easy to use, it makes adding new content and blogging much easier. By creating a blog post, adding a title with your keyword, some links and some tags, once you hit the publish button, you can be confident that you have helped your presence. By doing this on a regular basis, you can draw more people to your site and boost it further.
- Customisable permalinks
It’s good to include your keywords in the URL and this is easy to do with WordPress. This helps Google to spot that you are using the terms that you want to rank for.
- WordPress is open source
WordPress is free, which is great news for business owners looking to keep their costs down. Being open source, there are also people working on it to improve it all the time all over the world. The constant updates also help to keep track with Google’s updates – meaning that the CMS helps you to keep up with best SEO practice.
- Built in RSS feeds
RSS feeds (Really Simple Syndication) helps to improve SEO by sending your content to a feed directory with a good link coming back. It helps you to get and maintain followers to your posts and this in turn looks good to Google. It’s an additional feature already housed in WordPress’s platform.
- Clean code
WordPress code is clean. This helps minimise the effects of people adding malicious parts to the code, as Google can generally spot this and apply a warning in the SERPs to the affected site.
WordPress has a library of thousands of plugins which give your site additional functionality and helps both webmasters and end users with the website.
So there you have it, some of the top reasons why WordPress is fantastic for your website when it comes to SEO purposes. That’s why here at Elementary Digital; we use WordPress and not a lesser CMS.
To discuss how we can help you with your SEO or with your WordPress website, get in touch today.