Google officially launched their new smart messaging app earlier this month. While they’ve failed to compete in this sector in the past, Google Allo looks to rival some of the biggest apps. It’s all thanks to the smart and intuitive search capabilities which allows users to easily conduct local searches, bring up sports scores, weather, translate phrases, make restaurant reservations and more. By using the @google as a command to search, it could revolutionise the way we communicate.
So far, there’s been more than 5 million downloads on Google Play Store alone and this is growing rapidly. As such, it’s time to consider the implications on SEO and how it may impact local and organic search.
Reviews are key
Google Assistant works hand-in-hand with Google Allow. This virtual assistant similar to Siri or Cortana brings up a range of results by command. When asking for the best restaurants or sports complexes, beauty salons or pet shops, there’s clearly a recurring trend.
The top listed results are always those with the best reviews. It’s never been more important to encourage user reviews from your customer base. Do whatever you must to build up trusted reviews across Facebook, TripAdvisor, Yelp and other review sites within your industry.
Include conversational keywords
Thanks to Google Assistant, the way we’re searching is evolving. It’s essential that we optimise content on site with voice commands in mind. Consider the difference between typing a search and making a command in a conversational tone. As an example, you may ask Google Assistant ‘where’s a great place to enjoy Italian food near me?” rather than typing the command ‘Italian food’.
That said, it’s now time to re-assess your content, adding more conversational keywords of the language you would expect your target customer to converse.
Add rich snippets
The importance of rich snippets shouldn’t be underestimated when it comes to Google Allo. Although you won’t get penalised for not adding them, they should increase your rankings on SERPs. It’s an essential tool for adding more information which is displayed in the search results from reviews to location, menus and opening times. All of which is now especially crucial to appease to the mobile user who wants information readily available.
Be sure to take a look on schema.org in order to find the most appropriate rich snippets. After adding these to your site, you can ensure their correct by making use of the Google free markup verification tool
AMP may be preferential
With the uptake of AMP, it may be time to jump on the bandwagon. These pages which are optimised for mobile, load faster and have a more user friendly interface. While there’s no official word on whether AMP gets preference on Google Allo searches, the results would suggest it does. Try for yourself by making a search and you’ll often find that the top listing is an AMP article.
By optimising through AMP as well as focusing on improving your local searches, you should be able to capitalise on the growing number of users now using Google Allo.