Getting it right with product page SEO can help you with your overall Google ranking, attracting customers to your ecommerce website.
On page SEO involves a number of key factors. In this article, we’ll go through some of the things that you have to think about when building a product page for your site.
- Titles and Headers
Titles matter, both to customers and to Google’s crawlers. You should use keyword tools to make sure you are identifying the ones that people are searching for. Remember that your product name should be in a H1 header tag.
- Product Images
Use alt & title tags in all of your images. This adds relevant keywords to the page. Your CMS may be able to automate the alt tag population, and you may be able to allow a modifier when you use multiple images for a product.
- Product Description
It might seem like it would take up too much time, but creating a unique product description for every product on your site is an important part of running an ecommerce business. If it’s too daunting, consider hiring a writer or an agency to help you with it. Try to get at least 150 words minimum for each item. If you just write naturally, then keywords shouldn’t be a problem.
Use original content in your meta descriptions for Google. This can be based on your product description.
You have got a blog, right? In terms of SEO, it’s a great way to get your site noticed by Google. Additionally, if you write about your products in your blog, you should make sure that you link the post and the product to help people make their minds up when buying.
- Product Video
Getting product videos together can be difficult, but it can boost page SEO. If you use optimised video on your product pages, it makes them more link-worthy and means you’re more likely to get people to see them by making you stand out from your competitors.
- Reviews from Customers
Customer reviews may seem like an add-on that you could consider, but actually, if you’re not getting them, you are missing out on some valuable SEO real estate. Good feedback can help you attract customers to converting when browsing your site. They’re also a great source of original content that can increase your keyword usage across all products on your site.
If you want to start gathering reviews, you should consider these tips:
• Implement a system to email customers asking for reviews a few days/weeks after purchasing.
• Offer incentives to customers such as a discount on their next purchases to get them to return to your store.
• Publish all reviews, good and bad. Customers can tell when you’ve hidden the bad reviews and it makes you look disingenuous.
Reviews can also give you the opportunity to display ‘review stars’ in the search results. If you markup the review data and follow some of Google’s other criteria (such as having enough reviews) you may be able to get shiny gold stars next to your entry into the results pages. This can have a great effect on click through rates!