The Taylor Company website is 100% focussed on getting the audience into the key content areas of the site within one click. We removed all the distractions of the old site and focussed on a ‘one-click’ approach.
Adopting the ‘Z’ conversion model the Taylor Company website provides key information and triggers across the ‘Z’ line ensuring the audience pick up, absorb and then respond to the content on the page.
The website provides the perfect mechanic to improve the visibility of the Taylor site and to date we have increased their presence by 45% including having 93 relevant phrases in the top 10.
300% Increase in Year On Year Sales
Elementary Digital have worked with Taylor Company to completely overhaul their digital marketing strategy. Spending time getting to know the brand, their products, the team and the customers, the Elementary Digital team have created a website and digital marketing strategy that has seen a 300% increase in year on year sales.