Optimising Videos in WordPress for SEO

Optimising Videos in WordPress for SEO

Anna Kowalska

Did you know that videos generate at least three times more incoming links when compared with stand-alone text pages?

Given the increased demand for video content, it’s about time that video played a role alongside your written word. After all, is there anything more engaging than a short video clip to market a product or service? It’s one of the few ways to present information in an easy-to-digest format – an effective solution which could see your conversions soaring. There’s just one problem…

As with all content on site, video is only effective if it’s being seen. Along with your existing SEO efforts, you’ll have to optimise video to be found in the searches. Here’s an easy guide on how to get started and give those videos the exposure they deserve.

Don’t upload to your WordPress site

It may seem counterintuitive but there’s no benefit to uploading a video directly to your WordPress site. Instead, opt for a reputable video platform such as YouTube or Vimeo. The former is the second largest search engine, so where better to showcase that video? These hosting sites are designed specifically to broadcast media, whereas your server may not be. Uploading to WordPress can actually cause far more stress, especially if your server isn’t compatible with certain video types.

Once you’ve uploaded to YouTube, simply click on the ‘Embed’ icon to reveal a link which can easily be placed into any article on your WordPress site. Once you’ve published, the YouTube video will appear in the article, allowing users to watch without being diverted to the hosting site.

Always upload high quality videos

Just like the conventional search engines, YouTube ranks for several factors including how many views the video has received along with positive comments, number of subscribers and so on. But one of the most prioritised factor remains the quality of the video.

Always consider your audience and ask whether the video is both easy-to-watch and concise. It may seem obvious but you’d be surprised at how many videos are excessive in length with poor quality narration.

Don’t neglect the text

While video is all about the graphic presentation, that’s not to say that text still doesn’t have some importance. A relevant title, description and tags are all essential to getting your video seen.

Avoid the temptation to invest unnecessarily in keyword research, instead utilising the Google AdWords keyword planner tool. This should give useful insights for a potential title without costly overlay. While the description is a chance to summarise the video, the title should be keyword rich with a natural tone.

Get promoting!

Just like your blog article and brand image, all these new videos must be promoted across social media and any other platforms. As mentioned, those YouTube videos with higher views are likely to rank much higher in the search listings.

With the current popularity for videos across Facebook, there’s never been a better excuse to post promotional clips to your page. Encourage users to like and share, and give them a reason to subscribe to your YouTube channel. Make the videos worthwhile and engaging which should build an audience that keeps tuning in.

Anna Kowalska

Author Anna Kowalska

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