Optimising Content for Small Screen Resolution

Optimising Content for Small Screen Resolution

Liam Firth

For many years now, the number of people accessing the internet via their mobile device instead of a desktop rise has exponentially been on the rise. Now, mobile device users are in their billion and over half of the internet users are doing so from their mobile. As you can see from just this one figure alone, ensuring your content is optimised for the small screen is incredibly important.

Below, you can find out how to optimise your content for small screen resolution and why this is so incredibly important.

Why Is It Important to Optimise Your Content for Mobile?

The first thing to emphasise is why optimising content for small screens is essential. This is because the huge strides in mobile technology have made it so that the experience of accessing the internet via your mobile is on par with doing the same on a desktop PC, so why would you not choose the easier option and look on mobile? For most people, you will not want to develop two different sites, so optimising your current site for mobile use is the preferred option. This requires balance as you need to ensure that it not only loads quickly but that also the content is clear and easily read.

How to Optimise Content for Smaller Screens

So, know you know the why, let’s discuss the how. Optimising content is not quite as easy as making your website responsive. The first thing you need to do is test out how mobile friendly your site currently is. There is a number of free tools out there to do this with. You can then see how mobile friendly your site is and decide on how to include a more optimised design based on this information. You can either do this through a WordPress code, plugin or theme. The most versatile solution is to have a dedicated theme as most newer themes are responsible and work well on a mobile screen.

Optimising Your Content for Popular Platforms

After optimising your site, you will also want to look at how well it will perform on the most popular site’s unique platforms.

The first big platform to optimise content for is Facebook. Facebook Instant Articles can only be read from within the Facebook App and provides a smooth well-integrated design. After clicking on an article, the page will be loaded from the web and you can enjoy a number of engagement features with them. You can use the Instant Articles for WP plugin to optimise this content for Facebook.

The second big platform is Google’ Accelerated Mobile Pages. This is shortened to AMP and is a joint initiative between Google, Twitter and other prominent developers. The goal with this is to create pages that load incredibly fast, plus you get SEO benefits as these articles will be favoured. AMP pages are created from scratch as it is an adapted form of HTML.

Let us know after implementing these tips how much traffic from mobile devices has improved to your website!

Liam Firth

Author Liam Firth

Liam is a Technical Lead with eight-years’ experience in Magento and WordPress development, as well as engineering AWS and DevOps. He likes sourcing new and shiny tech solutions for real-world problems. He is a Magento Professional Certified Developer.

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