We’ve already said how great Google Analytics is and I’m sure that you already know anyway!
Here are some more tips to help you get the most out of it.
- In-page analytics to really drill down into visitor activity.
Knowing that you get visitors to your site and which pages they stop on is really helpful. What is even more helpful is knowing what it is that they are looking at when they get there. Having this information allows you to optimise the user experience to ensure that you’re giving them more of what they want and less of what they don’t – and this means higher conversions.
You might be considering heatmap software like that from Crazy Egg – but before you go spending all that cash, have you tried Google’s in-page analytics?
You’ve got two options for this – Using the inbuilt option with Google Analytics or using the Chrome tension.
- In-built option.
Go to ‘Behavior > In-Page Analytics’.
This will show you some basic metrics for your home page such as time on page and page views. The bubbles over the links will show you the clickthrough rate of all the links on the page. This is calculated using clicks divided by page views.
There are other modes to explore here. In the top right, you will see ‘Show Bubbles’ ‘Show Color’ or ‘Browser Size’. The colour option will turn links clicked more often red, and those clicked less blue. The browser size option shows you what a percentage of your visitors can see. This changes as you drag the slider. You’ll want to make sure that all of the key information your visitors should be seeing can be seen by 90% of them.
Navigate around your site to see the stats for all the pages. You can also do this by going to Behavior > Site Content > All Pages. This will give you a list of pages with the least visited at the bottom.
- Chrome extension
Google, helpfully, have an extension for Chrome which gives you in-page analytics.
Unlike the clunkier Google Analytics version, this is much easier to navigate around your site as you simply do it using your Chrome browser. It gives you the same info, just with much easier site navigation.
- The Power of Segmenting
Segments will give you a clearer picture of your traffic by breaking it down. This allows you to see more information about your traffic which can help you to tailor suitable content for them. You can segment by:
- Traffic source
- Landing page
…and much more.
You can create advance segments in Google Analytics if the standard list isn’t telling you what you want to know.
In Audience > Overview, click ‘Add Segment’.
This will bring you to a list of options. Click the ones that apply and these will be added to your graph.
If you want to create your own, you can- just click ‘+ New Segment’. This will bring up all of the options available to you. Put in what you want, name it and there you have it, a new segment for you to analyse and create content for!