Thinking of taking your website mobile? With more and more people using phones and tablets to access the web, it makes sense that you need to think about how you are going to reach this new kind of audience.
But which is the best method? There’s responsive design or creating a mobile site. Let’s try to understand the pros and cons of these.
Responsive design responds to the size of the screen that it is being viewed on. The content resizes to fit the screen appropriately, adapting images, content and navigation to give a smooth site which is easy to use for both mobile user and desktop.
- A single website – this makes administration easy.
- A single URL – helpful for slower connections.
- Easy SEO – content is the same regardless of device, making SEO simpler.
- Easy marketing – you only need to market one site.
- Lower costs – one site means one payment.
- New technology can be slow on old browsers.
- Trying to please everyone at once with a single site may end up pleasing no one.
A mobile website is a website specifically designed for mobile devices, utilising touch interaction, taking into account small screens and slow connections.
- User Experience – your site is optimised for mobile so has a great user interface.
- Speed – built for slower connection, the site will load fast.
- Local SEO – you can focus on local SEO to boost your SERP rank.
- Maintenance – you have to run two websites.
- Differing screens – with the vast quantity of devices, not all screens are the same so your site might look the same on all of them.
Remember, the option that you choose should always take into account your end users. Find the solution that works best for them.