If you use WordPress, the world’s most popular CMS as your content management system, and have come to realise that you want to incorporate some ecommerce functionality into it then you might very well be asking yourself which is the best option for you to support your growing business and to help you to realise your business’s full potential? Is it WordPress or is it Magento?
WordPress is very easy to use, and this can make Magento look difficult in comparison. However, there are reasons for Magento being a popular choice for businesses that do ecommerce.
The two platforms are actually quite similar. There are a lot of customisable options, both are SEO friendly, come with extensive theme options and have good support from their online communities.
WordPress is great for blogging and content management. In fact, eBay, who own Magento actually use it for their blog. While there isn’t an inbuilt ecommerce option for WordPress, there are a number of third party plugins which allow you to turn the CMS into an ecommerce site by adding additional functionality.
Magento is purpose built software designed for ecommerce. It is trusted by over 150,000 online retailers from small independent stores right up to some of the world’s largest retailers. Because Magneto was designed with ecommerce in mind, it offers functionality and control that far surpasses WordPress options, such as mobile commerce options, multi-store front management, business reports, inbuilt search engine optimisations options, and catalogue management tools. The CMS facilities allow the creation of complex content pages – much like WordPress only specific to ecommerce.
If your goal is to sell products then the obvious choice is the CMS that was designed to do this. WordPress only offers limited functionality. If you want to be able to support different shipping options or offer multiple payment options, this is considerably easier to do in the purpose built software. If you take a look at the Magento Admin Panel; the options are all there instead of having to incorporate them from third party vendors. This also means that Magento is a much safer option for your ecommerce store.
If you can see how the platforms are similar, it could help you to learn Magento more easily. Whilst it is a complicated platform to get to grips with initially, once you start to understand it, it’s fine. Magento CMS pages function in a similar way to WordPress pages.
However, where WordPress can be operated from just a few simple clicks, Magento works in a more ‘programmer’ way. For example, to create a new CMS page template, you must create a new module that updates the lists of templates instead of just creating a new basic template.
The main difference between the two is that WordPress has its programming contained within a set of sequenced PHP scripts, whereas Magento is object-orientated and is spread across a larger number of files and folders.
Ultimately, Magento is a much more robust selling platform for your ecommerce business.
To discuss your ecommerce ideas, get in touch with Elementary Digital today.