Two of the largest e-commerce platforms around are Magento and BigCommerce. Magento has a phenomenal following, with brands including Nike, Samsung, Lenova and Ford using the platform for their online retail spaces. BigCommerce doesn’t have the same range of names but does prove to be popular with small business owners who might be considering the low-cost managed e-commerce option.
This article is here to help you decide which is the best option for your online business.
Magento is the biggest name in e-commerce platforms and it’s easy to see why. Rivals don’t come close to the customisation ability nor do they come with the same amount of third party modules to add additional functionality. Magento Community Edition is open source and free to download. Any customisation is carried out by you and your website development team.
Key selling points
- Comes with everything you need and more.
- Used by small and huge brands.
- Customisation for everything ever.
- Templates galore for designing your perfect online store.
- Phenomenal reporting and analytics.
BigCommerce is used by more than 35,000 online stores and is a popular choice for people who are perhaps less knowledgeable when it comes to running a complicated site. It’s easy to use, set up and maintain – with no effort required to learn the platform. However, this is because it comes with limited functionality and much less customisation than Magento.
Key Selling Points
- Easy to get started.
- Easy to maintain.
- Low cost.
If you are serious about your online store, it may be a better idea to choose a more serious e-commerce platform like Magento rather than going with the simple cartoon version. This means your site is scalable and can handle the large amount of traffic you will be hoping for when you set up your online shop.