What do you need to consider when building and designing your e-commerce store with Magento? Here’s our quick guide to things that you must consider before you start out.
Mobile is King
Your storefront needs to be capable of running on a mobile device. More and more people are leaving desktop computing behind and using smartphones and tablets to browse the web and to shop. All websites should be built to be responsive with all the functionality needed to make a purchase. Magento offers a range of responsive themes so that your site looks great no matter what device people are using to browse.
In addition, mobile payments should be easy to make, using common payment gateways such as PayPal to ensure that people can go through with their purchasing decisions.
Faster than Fast
Your Magento website needs to be quick to load. This isn’t just because it’s one of the factors Google assesses when compiling your SEO score, it also puts off customers who may be browsing on a short break from whatever else they are doing looking to make a quick purchase. If you site takes too long to load, they will go elsewhere.
Analytics to Help your Website Grow
Make sure that you are taking advantage of all of the tools available to help you to create a site that your customers want to use. See which items are popular in your Magento store and push those, find out what works and what doesn’t with A/B testing on your ad campaigns and work on reducing your bounce rate and increasing conversions through understanding information about your site through analytic software.
Magento interfaces with Google Analytics to ensure that you are getting all of the information that you need to successfully analyse what’s happening in your store, giving accurate and up-to-date information on everything from units sold, pricing through to shipping.
Quality Content will grow your Store
You need to work on your content to make sure that you are answering any questions that customers may have, appealing to them in your descriptions and engaging them on social media and through your blog.
Magento is a fantastic platform for both e-commerce and any additional content that you need to have on your e-commerce store, including a blog. You can also link Magento and WordPress for additional content functionality if required.
Personalisation is Coming
In the months and years ahead, customers will want their own personal browsing experience. Make sure you are keeping up to date with any key trends and technological advances. The Magento community has many fantastic developers and designers who all write wonderful blogs keeping the community up to date on everything from how-to guides through to any upcoming changes to expect from the e-commerce market.
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