Looking to 2014 – digital trends

Don’t get left behind in 2014. Stay in touch with the latest digital trends and stay ahead of the game in the New Year.

As more companies start to centre their business online we will see a continued increase in e-commerce. As the sector still has massive room for expansion consumer behaviour and patterns will change significantly.

Small businesses have advanced and are finding where they belong online. Specialist online store development, affiliation marketing and product photography companies, among others, have found a direct, no frills way into the digital workplace.

Help your business come to life through affiliation marketing. This will produce affective and long term results.

SEO for e-commerce will help your business attract the custom it needs. As companies start to look more frequently at long term strategies, SEO will continue to be an important tool for online organisations.

Become involved in lead generation and e-mail marketing to keep your company effective. This will enable you to deliver many leads to consumers every month increasing traffic providers and potential sales.

Smartphones and tablets have revolutionised the way we use the internet. With the amount of people using these devices constantly increasing, the development of more specific tools will also escalate.

As the digital world expands, geographical barriers are easily overcome. Minority events for specific sectors are increasing and will be beneficial to everyone involved.

Online advertising will continue to make huge strides. This will allow your company to reach customers directly. Google Glasses will help you take advantage of this opportunity and help your company to the next level.

Video marketing and audiovisual will help information be absorbed effortlessly. Sector leaders in video marketing will get the greatest share of this fresh opportunity.

China will be able to produce quality products at low cost. Chinas affordable goods will help us overcome the financial crisis while giving us access to the latest mobile technology.

Author Gyles Seward

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