Latest Developments in Search – 12th December

It’s time for a quick look at recent developments in the world of search.

As we reported yesterday, Google News is closing in Spain. As a result of changes to Spanish copyright law Google says that the service will be closed as it carries no ads. Whilst this is true, it’s not realistic to say it has no positive effect on Google’s bottom line. It seems that they’re trying to avoid Spain setting a precedent for other countries.

Things are looking cautiously optimistic with regards to Yahoo’s Firefox deal. Search Engine Watch reports that Yahoo has seen an uptick in Firefox searches. This trend is expected to continue as Firefox 34 rolls out to people.

There’s more news on the Penguin 3 front as it’s more or less confirmed to be a continuous rollout. This is good news for anybody in the process of clearing up link issues – hopefully no more waiting months for a refresh.

Whilst we’re on the subject of algorithms, Search Engine Land reports that Bing has what might be described as its version of Panda. It comes down to three main areas: Authority, Utility and Presentation. It’s useful to know what elements search engines are looking at, but in this case the elements really are ‘best practise’ guidelines you should be following anyway!

Google has been doing some work on speeding up mobile search. For now it only works on Google Chrome for Android. By using a technique they call reactive prefetch they’ve shown improvements of 100-150 milliseconds. A good development for usability and presumably helps more ads get clicked on for Google too?

Well, that’s it for this week – what’s caught your eye in the world of search this week? Feel free to let us know in the comments.

Author Owen Radford

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