During the early stages of your online business, choosing an ecommerce platform is one of the biggest decisions you’ll make. It will affect budget, as well as the functionality of your site and its appearance. With so much choice – Oxid, Magento, X-Cart, Prestashop and so on – it can be difficult to pick the most suitable ecommerce platform. As many are left scratching their head, it can often be easier to pick the most popular choice.
At the moment, that happens to be Magento which is built on the impressive Zend Framework. It may be a relatively young platform compared with its competitors, but this power-house has quickly made an impression.
In order to assess whether this platform is the right choice for you, it’s important to look at the benefits from both a developer and user perspective. After all, you’ll most likely have the help of a developer in the initial design phase, after which you’ll be left to the day-to-day running of your online business. As such, you’ll need a platform which works for both parties.
For the developer
Magento is one of the most sophisticated platforms available. The scope for design and functionality is limitless. Anything can be overridden, impressive features can be added and a website can be tailored at almost every level. For many developers, Magento reigns supreme as nothing is off-limits and anything is possible.
With that said, this unbelievable power comes with great complexity. It’s one of the most challenging platforms with plenty of issues to overcome. If your developer isn’t well versed in Magento, it could be worth looking to another platform, or ditching the developer in favour of someone more knowledgeable in this area. Due to its highly complex nature, you’ll need a Magento expert to guide your website from design through to completion. Otherwise, the entire project could be derailed by a never-ending onslaught of problems.
For the site owner
It’s important to acknowledge the costs incurred by using this more technical orientated software. Magento employs modern architecture which by nature requires a more in-depth development process. A minor change may seem straightforward but it can often be a lengthy process in order to make the adjustment affective and compatible with further updates.
For the site owner, this can mean increased running and maintenance costs. If you’re the type who likes to continually change design features across a website, it may be worth looking to a more easy-to-use software. You won’t have the same design parameters, but it will be easier and more cost effective to implement changes.
Although it may be more expensive than others, Magento shouldn’t be discounted for its price alone. For many budding online businesses, this software can give a unique advantage over the competition. With so many layout and customisation options, it’s one of the few platforms which can set your brand apart from the rest. In order to realise its potential, it’s important for new site owners to learn about all the impressive features. This is only possible by working closely with the developer. You should also set aside some time to browse the Magneto demo store and discover the vast array of options for yourself.