Integrating a WordPress Blog With Your Magento Store

Integrating a WordPress Blog With Your Magento Store

Andy Holland

If WordPress is the recommended platform for bloggers, Magento would be your go-to for an eCommerce site. But what about those occasions when you want to blend the best features of both? Consider the benefits of a beautifully designed Magento store with a clear and concise WordPress blog that showcases some of your products.

Fortunately, this winning combination is possible by following some simple integration rules. Not only will this remove any barriers between your two sites but it will create a more fluid user experience. Think of it as a blog-to-cart setup which enables users to read more about your products, ensuring commitment through to the conversion.

While it’s still fairly unchartered territory, there are several options to integrate both WordPress with Magento. We’ve listed three of the best plugins which offer an easy and stress-free solution.

Magento WordPress Integration

Designed by tech wizard James Kemp, this free plugin is one of the most impressive available for integrating themes. It enables you to add any default or static blocks from Magento to your WordPress theme. However, the plugin only works if both your WordPress and Magento websites are hosted on the same server – although they don’t have to be the same domain.

While for some it may not provide enough integration, it should suffice for the small business. Click-to-cart product lines from Magento can easily be hosted on your WordPress site. For an additional one off fee, you can also choose to include category listing which inserts a shortcode button for paginated listings. From here, you can alter columns, colours and several other layout and design options.

Single Sign-on

James Kemp designed another alternative to the above solution in the form of Single Sign-on – costing approximately £32. The added cost might be worth it as this plugin provides joint login setup for both WordPress and Magento. Rather than users having to sign in to both platforms, a single account gives access across the two.

Similar features are included from the Magento WordPress Integration plugin making it a smart choice for the blogger turned eCommerce entrepreneur.

Magento WordPress Integration by Fishpig

As another free extension, this the recommended choice for those with a tight budget. By utilising Magento Connect, you can easily download the plugin without making any big changes to WordPress or Magento files. A 1-click login gives access to both backends, useful if you have to keep switching between the two.

Fishpig’s plugin enables you to use your Magento theme for your WordPress site, but that’s not the best part. Thanks to the smart programming, you can link-up WordPress posts with corresponding Magento products. What’s more, you can create menus within WordPress before adding them to the Magento Topmenu.

Several other added features (at a cost) makes this plugin more advanced than many. It’s also a great choice for multi-national stores as the extension comes in multiple languages from Spanish to Polish, Swedish and many more.