Increase Your Traffic by Boosting the Indexability of Your Site

Increase Your Traffic by Boosting the Indexability of Your Site

Anna Kowalska

Getting your content pages indexed is the first step toward gaining a good positioning in the search engine results.   In SEO terms, an index is a library of information on all the websites that search engines such as Google know about.

Not every page that is crawled gets indexed, but with a little work you can ensure that your pages return organic listings from Google and other search engines.

Ease of Navigation – XML Sitemaps

A sitemap is a blueprint of your website. Search engines need to be able to navigate your website easily, which is why when it comes to indexing, sitemaps are so important.

A sitemap is an XML file made up of URLs from your website. You should include the information about each URL, when it was added and when it was last updated. Once completed, submit the information to the Google Search Console.

There are a variety of ways to create an XML sitemap, and there are a number of handy free tools that can do this for you.

Most importantly, don’t forget to add the sitemap to the root directory of your website.

Install Google Analytics

To understand your website and how it performs you need to keep an eye on analytics. This will be used for tracking purposes and finding out what content your users are likely to share. If your website is in development it is a good way to let Google know that a new website is on the horizon.

Offsite Content and Link Building

By creating offsite content, you are generating backlinks to your website. There are a number of golden resources out there to help you in your link building efforts. Options also include press releases that directly reference your website, article directory submissions, social media posts and leaving comments.

Link to deep pages within your website, as these also have a good chance of being indexed and remaining so. These may include specific products or service pages.

Search engines prioritise to websites with a high page ranking (PR), and so if you get links back from a high PR sites it will work in your favour, returning better authority to your website. The aim here is to get high authority links back to your homepage as Google will then index all the deeper levels.

Set up Social Media Accounts

Another tool in your link building belt is social media. If you haven’t already, set up social media accounts such as Twitter, LinkedIn, GooglePlus, Pinterest. Whenever you publish a blog post or update content on your website then add the link to those accounts.

Keep Content Fresh

Content that is refreshed on a regular basis is more likely to be crawled and indexed. It can be a hard task to regularly update content on your website, especially if you have hundreds of pages to go through. Get your customers and readers of the site to help you achieve this. User generated content counts so enable commenting on blog posts or reviews on products.