How To Improve Your Ecommerce Strategy

Ecommerce is increasing in popularity due to the advancements in smartphone technology. More and more businesses are choosing to compete online, form the major supermarkets, down to small grocery stores and independent shops. Businesses looking to break through the ecommerce noise and compete online, but with that comes a number of decisions to make. What should my website design look like? How do I put together a mobile and social media strategy? How can I improve on customer service? To name a few! But there are some key drivers behind a successful ecommerce strategy.

  1. Would you want to use your service?: Before you launch, test your website out on friends, family, your next door neighbour. If they can’t use it without any problems for a couple of hours, it’s not good enough to launch! Think like your customer, it’s easy to identify the strengths and weaknesses in your website that way.
  2. Don’t rely on your social media: Social media is great for outreaching to your target audience with relevant content to drive traffic to your website. Ecommerce businesses shouldn’t forget about Pininterest and Instagram either! Two-way communication is key for any business; listen to your customers and what they want from your company. However, social media shouldn’t take over your online strategy, it’s a tool to be used not a reliance.
  3. Mobile is huge: Four out of five smartphone owners use their phones to shop online. This shows you how vital it is for your website to be responsive! Smartphones aren’t likely to disappear anytime soon, chances are they are going to continue getting ‘smarter’. Your website has to be compatible with smartphones, laptops, tablets – anything! Don’t restrict yourself to just servicing people sat on their laptops at home, there’s a much bigger market to service!
  4. User-oriented is top of your list: If the user isn’t the prime focus of your website, then your website won’t work to its full potential. Your audience can’t reach out and touch your products, so you have to provide a virtual service that makes them want to part with their credit card details. Customers want to feel special, feel as though they are cared for and feel positive about the decisions they are making. Provide information, related products and an easy transaction from digital to their physical lives. A beautifully designed website that is easy to use and provides all the required information at the click of a button is crucial to retaining the customer, ultimately driving brand loyalty. Make it personal to them and appeal to their emotional side.
  5. Evolve: What are your competitors doing? What can you do to stay ahead of them? You need to continually benchmark yourself against competitors and always ask how you can go one step further. Change with design trends, technology trends and listen to what your customers want from you – the customers have to be at the centre of all your decisions!

Author Rachel Ough

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