If you are a webmaster, you already understand the importance of keeping up to date with any key changes that have been occurring in your SEO. With Google rolling out regular updates to their algorithms, there is a need to be quick and to respond to any changes before they start to impact on your position on Google. But why should anyone carry out an SEO audit?
First of all, you’ll need to understand what an SEO audit entails.
Your SEO audit will examine all of the aspects of your online presence, looking at both the successful parts of your website and also those areas which have room for improvement. Where you may carry out a weekly audit on the backlinks that you get, along with page ranking, social media interaction and conversion rates, you also need to carry out a thorough audit quarterly which looks at every aspect including outbound links, bounce rate and more.
So to carry out a thorough audit:
- Check on-page optimisation
On site is where most of the quick magic happens in SEO. Building a good backlink profile seems to take forever, whereas tweaks to your pages can be done quickly and can have a big impact. Ask yourself some questions to ensure you are getting the most from your site.
- Titles – Are they easy to read or keyword stuffed? Do they contain SEO keywords at all? Are they 65 characters or less?
- Meta tags – Are the meta descriptions interesting? Have you used <h1> tags in your content?
- Content – Is the content original?
- Images – Are your images optimised and do they have appropriate alt tags?
- Look for broken links and 404s
Check that all your links work, as these can have a detrimental effect on your SEO. If you run WordPress in the backend, there are plugins which can help you check this. Alternatively, sites like BrokenLinkCheck.com will be able to help.
- Ensure your site can be indexed by search engines
If you can’t find yourself on search engines, it could be that you aren’t appearing because your site can’t be indexed. Check by visiting WebConf’s Search Engine Simulator for free. If you can see your site content as text, you can be seen by the spiders.
- Look at your link profile
You need to be checking:
- The type of links you are getting – directory links, social media, press release links, etc.
- The reputable nature of the links.
- Whether the links are from sites that have related content to your own.
You can examine your competitors’ links as well, and use this as an opportunity to examine sector practises that you should be trying, as well as pointing you in the direction of some potential new off-site links.
- Check your speed
Google have clarified that the speed of your site impacts on your SEO scores. Visit Google’s Page Insights tool to check out your load times. If there is a problem, you should consider getting in a professional to help.
If you need any help performing a site audit get in touch with us today to find out more about our in-depth auditing and other marketing services.