When Google first appeared on the scene, it set itself apart from other search engines instantly. Information from off-site sources was utilised to generate the most relevant, important and high-quality websites on its ranking pages. Now, almost 20 years later, Google uses an even more diverse and impressive set of information to analyse how important you are in your marketplace. Google is pretty good at working this out and it has become harder and harder over the years to pull the wool over its eyes!
So, what does this mean for your company? Well, if you want to rank at the top of its pages, then your company will have to really become a big player in its market. If you are in SEO, this means that there is now less emphasis placed on link building and more focus placed on brand building.
There are four major aspects that you need to take into consideration if you are trying to digitally grow your brand. Making progress in these four areas will create lots of great SEO advancements. This leads to a better perception and understanding of your brands to future customers.
Improve Your Product
The first thing that you will want to look at is the user experience for those visiting your website. This includes the load time, easy navigation, how it compares to your competitors, plus more. Many companies don’t take this into consideration, but it is an important part of your brand’s development. Take the time to test out your website, improve it and then repeat this process frequently. Creating a fast and easy to use site that customers love will send your SEO soaring!
Create Valuable Resources
Google appreciates sites that offer valuable resources of information. So, you need to ask yourself, what useful resources can your site offer? Try to come up with something unique and that is challenging for others out there to replicate. This could be a resource that solves a common problem, a searchable archive, creating easy to understand content about complex topics, and providing information from experts. This can help your SEO efforts for years to come!
Obtain Repeat Visitors
All Successful online brands are able to convert new customers into repeat customers. This allows you to build a brand and stops your company from becoming a niche in the market that will never be a powerhouse in SEO. Create value on an ongoing basis. This can be through loyalty plans, regular email updates, an on-site community, and rewarding active members.
Engaging Content = Great SEO
There is so much content swimming around online, yours can easily get lost in amongst it! Your content should be engaging, because if you don’t care about the subject, it’s unlikely that others will too. Try to create eye-catching, and maybe even sometimes slightly controversial, content for better SEO. Newsworthy activity and this alignment with your brand will create fantastic SEO.
Be a market leader in 2018 and start building your brand today with our top tips.