How to Prepare your WordPress Website for a Surge in Traffic

How to Prepare your WordPress Website for a Surge in Traffic

James Fawcett

If you’re creating a marketing campaign or launching a new product, then you want to bring a lot of new users to your WordPress site. However, if it’s only been tested by small numbers in the past, this can cause a catastrophe. Here are some ways that you can prepare for this kind of surge in traffic.

Establishing a Regular Flow of Traffic

You have to know what to expect with a baseline of traffic, so then you can assess the increases. Using Google Analytics, you can track your users and figures to understand the load that your site is accustomed to handling. This will allow you to predict what your site can handle in the future.

Check out your Web Hosting

The company that hosts your site is accustomed to handling this baseline traffic too. The likelihood is that you share their server with a number of other sites, which could be negatively affected by this surge in traffic to your site. Some hosting companies will threaten to shut your site down if they feel other sites they’re hosting are slowed down by your traffic.

If you’re planning on all out growth, then you have to make sure your web host allows you to do this. If not, it’s time to switch your site over to another hosting company where you have room to grow.

Reduce Asset Sizes

Compressing images and optimising videos are very simple tasks, but they’re assets that can take up a lot of time when it comes to loading. Stripping these down to their base size won’t affect the way they look but they will impact the load time. This is better for your users and also better for your SEO too.

There are quite a few WordPress plugins that will automatically compress all media uploaded to your site. Then, you don’t even need to think about doing this in future.

Upgrade your Security

DDoS attacks are pretty common these days but you can beef up your security to prevent this. If your brand is getting more notoriety, then it may become a target. Increase your site security to protect against these kinds of attacks.

Check out a Web Performance Monitoring System

If you’re thinking that traffic spikes may occur more often, then you may want to look into using a web performance monitoring system. This will keep you updated on the performance of your site under different stressors, which you can then use to keep an eye out for potential issues. This can also alert you to any issues with your web hosting service which you might not have been aware of.

Use a Caching Plugin

Having a cached version of your site can drastically reduce the strain on your site. This serves up your site to users that have already been on it with less strain, as the assets are already stored at their location. Then, your server can focus on delivering content to new users that don’t have these assets already.

New traffic is great for a site, as long as you prepare for it. Don’t let your site go down at the most important times!

James Fawcett

Author James Fawcett

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