Are you having trouble making your WordPress site Google friendly? Then, there is one simple way in you can instantly improve your SEO which is by tweaking your WordPress site! An SEO friendly WordPress site is a simple and effective way to improve your rankings and ensure you are ranking well within organic search visibility. This is particularly true for low volume, long tail keywords as a change in your content and meta tags can massively improve this. Follow the below tips to ensure your URLs are ranking in Google!
SEO-Friendly Permalink Structure
There are millions of sites out there looking to be recognised by Google and if you want to stand out from the crowd and make them notice your content, you will need to ensure that you are using specific search phrases and that the WordPress domain uses the keywords that coincide with the topic you are discussing. This means that the standard generated URL will not cut it and you will need to alter it to fit your content. This allows people to see what they are getting and will make them more likely to click on your site.
Your WordPress domain is what tells Google and those browsing the web exactly what your content is about. Google understands the SEO-friendly side to this, while those browsing understand it and are more likely to click on it. This makes it a win-win situation for all parties involved!
To change your permalink structure, you will need to visit the Settings and Permalinks section in WordPress. The most popular options to go for is Day and Name, Month and Name, Custom Structure and Post Name.
Re-Write Your Content for SEO-Friendliness
When writing page content there are a few do’s and don’ts that everyone should follow. The first thing that you should do is keep your WordPress site focused. To do this, remove any irrelevant words and focus on the target keywords. Lastly, you should keep your site formatting the same across all of your pages and posts. We would suggest sticking to the traditional WordPress format.
Implement an SSL Certificate
Having an SSL certificate encrypted into your website is becoming more and more essential. HTTPS is required by Google to ensure safe data in Chrome and it is now a minor ranking signal in their algorithms. Making this change from HTTP will ensure that your content ranks better in search engines.
Plugins are a great way to get a heads up on where or not your WordPress site is SEO-friendly. The best plugin to use is Yoast as this will let you know if the URL works well with your chosen keyword.
There’s no one size fits all when it comes to SEO friendly URL’s, these tips can help improve your ranking. Let us know if you try any of them out and if they have worked for you!