For most website owners, successfully ranking in the top position on Google is a dream come true. However, if you’re working in a competitive environment, achieving the coveted top spot in Google’s search engine results page can take a lot of time and investment.
Website owners should not overlook the opportunity featured snippets bring. Getting a featured snippet is often less about your site’s metrics and more to do with its content. So, if you can’t compete with bigger brands utilising backlinks, then featured snippets could be just the thing to improve your business’s SEO.
What Is a Featured Snippet?
Featured snippets have the ability to appear at the top of a search results page, above any normal search results. This is why they are often referred to as ‘position 0’ rankings. This snippet contains the URL of your site, alongside your page title. It also provides people with a ‘snippet’ of the page’s content in an attempt to successfully answer the searcher’s query.
Featured snippets are really rather clever. When you type a query into the search engine, Google will automatically detect web pages that answer your question. This will display a top result as a featured snippet in your search results. Often, these snippets are designed to draw the user’s attention. The majority of website owners will see a significant increase in their click-through-rate for pages that contain a featured snippet.
How Can You Snag The Coveted Top Spot?
By following a few simple steps, you could be well on your way to landing the coveted top spot in Google’s search engine results pages.
Step 1: When it comes to featured snippets, it is important for you to understand the potential of your own market. If you are a market where users will frequently ask questions, then snippets are likely a fantastic opportunity for you.
Step 2: One of the most important things you can do is find great keyword candidates for featured snippets. This means you will have to turn to good old-fashioned keyword research. It’s important to keep in mind that higher-volume terms are more likely to get snippets and longer queries of six or more words are more likely to show featured snippets. Make sure you make use of the ‘people also ask’ feature. If users are searching for general questions, you will often find additional keywords result in snippets.
Step 3: If you are creating a page from scratch or looking to improve its SEO potential, you will want to take a multi-pronged approach. This includes creating content that clearly answers the question, alongside positive user engagement signals. Make sure to clearly tag your page so that Google can easily understand it.
Creating Your Featured Snippet
Now that you have a better understanding of what featured snippets are and how they can help improve your SEO, we’ll try to boil down the process into four simple steps you can follow:
- Clearly identify a common, simple question that is related to your market.
- Provide a clear answer to this question.
- Offer users value added info that extends beyond the direct answer to the question.
- Make it easy for Google (and users) to find your web page.
If this article helped you create your own featured snippet successfully, let us know in the comments below.