Thanks to the ease of WordPress almost anyone with a basic understanding of the web can start their own online venture. Whether it’s a one-man blog, small e-commerce site or informative website, it shouldn’t be too difficult to get a basic website up and running. The hardest part is attracting visitors to your site.
Just like most challenges worth overcoming, in order to enjoy the rewards of a large audience it can take patience and effort. Nobody is going to stumble across your site, you’ve got to implement some tried and tested methods to reach out to your audience. Here’s some of the major ones which are especially useful during the initial stages of launch.
Unleash your inner writer
Few techniques are more effective at attracting an audience than the written word. Although we live in an age of multi-media, there’s still a lot to be said for blog articles. It’s essential to begin you web journey by mastering SEO copywriting. This form of content is both relevant to your audience and entertaining whilst crammed with rank boosting techniques.
Thankfully, you don’t have to be an SEO expert to get this right as there are plenty of SEO Plugins to choose from. Yoast SEO for example takes all the stress out of optimising your articles by suggesting improved titles and ensuring you meet meta description requirements. Don’t underestimate the power of great content!
Become a social butterfly
It’s time to flex all of your social media skills in order to captivate this limitless audience. The arena is large enough for just about any business to make an impression. Whether it’s Pinterest and Facebook or Twitter and Snapchat, a healthy presence on these platforms is surprisingly effective at herding traffic to your site.
To avoid over complicating your strategy, start by promoting no more than two platforms. Regularly share your content with links back to your site. Include an engaging image and caption for the best chance of standing apart on the home feed. A scheduling tool like Hootsuite is a great way to create a series of posts in advance, leaving more time to focus on running the business.
Start collecting emails
Seems odd to worry about your email list when you’re still only attracting a handful of visitors, right?! But that shouldn’t stop you being prepared for an influx of new visitors. In order to capture users valuable email info before they move on to another site, it’s essential to set up a free newsletter service such a MailChimp.
Starting an email list right away means you can send out promotions, handy reminders or blog updates to the limited audience that you do have. This can be a great way to encourage second and third visits as well as enjoying the rewards from customer referrals.
Don’t stop networking
Who said networking is only for the real world? It’s even more important on the web where strategic relationships can make or break a new website. Try finding other likeminded websites within your industry or community. Reach out and discover how you may be of service to them. Through a joint relationship, you can enjoy benefits in return.
That may include guest posting on a more authoritative website with a larger audience than your own. In return, you may ask for a link back to your site. This form of leveraging other websites reach over your own can see conversions grow exponentially.