While it is all well and good to write an interesting, funny and entertaining blog, all of your good work can completely go to waste if the content is not SEO friendly. Why is this? Well, essentially because no one will be able to find it in the first place to actually read it! When you implement good keyword research you will be able to get better content ideas, grow your traffic and create engaging content that people are searching for and want to read. Carrying on reading to find out more about how to do keyword research for a WordPress blog.
Why You Need Keyword Research
Content makers and SEO experts use keyword research to discover what words and phrases people are entering into search engines in relation to the products or services that you offer. You can then implement these words and phrases for more search traffic. You may be surprised to find that your educational guess on what people are searching for is not as high as you thought! What’s great now is that there are plenty of amazing tools out there that mean you don’t have to make educational guesses and you can instead make decisions based on data. Some of the benefits that you will find from using keyword research is finding popular keywords people are actually looking for, finding idea to use as content topics that have a good search volume, look to see what your competition is doing and then make your content strategy better and finally, grow your audience by getting more traffic. Some of the best keyword research tools include SEMRush, Ahrefs and AnswerThePublic.
Tips for Keyword Research
To narrow down your keyword research, here are our top tips. Firstly, make sure to start keyword research with a broad range and then narrow this does to find the keywords with a high search volume and low competition. You can then use your own URL to see what your own keyword performance is like and also compare this to your competitors. We would recommend that you also try include keywords that focus on answering customer questions and finally, don’t rule out longer keyword rankings as you can use this to start off and build upon.
Applying Keyword Research on Your Own Website
Depending on what your overall content strategy looks like, there are lots of different ways in which you can apply keyword research to your own website. Our advice would be to plan a content strategy around your keyword research and create useful content based on this including using them in blogs, videos, infographics, articles and site content. As a business website, you can even make landing pages that target these keywords. For those of you who run online ecommerce stores, implement your keyword research into titles, descriptions, and product categories to make them more easily searchable.
Apply these top tips to your keyword research for better site SEO.