What makes an SEO team great? The people, of course! SEO workers are responsible for making both the clients and the company successful. If you want to know more about how you can create your SEO dream team and successfully manage one, read on for our top tips!
Create A Learning Environment
An important aspect of keeping your SEO dream team happy is to make sure that they are always learning. If your employees don’t feel they are up to date with all of the latest SEO advances, you’ll find them leaving for other jobs! To counter this, make sure you are holding regular meetings where you can share and discuss the latest goings on in SEO. You can also have team members prepare presentations and provide feedback on this, allowing everyone to get something out of it. Try giving them new, fresh and exciting topics to brush up on that they may not be familiar with!
Keep Everyone in the Loop
Keeping everyone in the team up to date on all of the latest news within the business can help unite your SEO team. Let them know if you win any really big accounts and allow them to take part in recruiting new clients. You should also let the team know when you lose business, as talking about it could identify a problem that the team can resolve so it doesn’t happen in the future.
No Idea Is a Bad Idea
What’s great about having an SEO dream team is that everyone can bring something a little bit different to the table. While one person may look at a client one way, another may have a different opinion. Hearing out everyone’s different ideas is a good way to take note of things you maybe had not thought of before. This can create winning strategies that make both the team and the client successful!
While you may think that you are the best SEO agency in the city, there is always something new for you to learn. Going to conferences means you can listen to and speak with others who have lots of experience in the industry. You can then tap into this knowledge to make you and your team more successful. Take a look at what conferences are upcoming for the year and see which ones are the most worthwhile for you to attend. You can then take this information back to your team and keep everyone updated.
Promote Great Employees
Of course, employees are always going to work better when there is an incentive for them to do so. If an employee has gotten great results and gone above and beyond for clients, make sure this is rewarded! What’s more, it is always good to make your employees feel appreciated and a little flexibility normally goes a long way.
Follow these top tips and you’ll have your own SEO dream team in no time at all!