How to Build an Engaged Audience on Pinterest

How to Build an Engaged Audience on Pinterest

Jem Henderson

Launched back in 2010, Pinterest is still kind of the new kid on the block. Unlike Facebook and Twitter – which have been established for over decade – many users are still figuring out new strategies to attract followers on this unique social platform. Get it right and you’ll add another string to your social media bow. Here’s 5 easy strategies you can implement right now to build an engaged audience.

Be more niche

The most popular users on Pinterest (those with the highest following) all have a huge array of boards – at least 50 to 100. Not only do they have a great selection of topics, they’re often successful due to their niche subject. They target a specific audience and keep them coming back for more.

With this in mind, be sure to refine your boards as much as possible. As an example, if you’re a budding online chef, don’t limit yourself to the generic boards of ‘Starters’ ‘Main’s and ‘Desserts.’ Instead, narrow it down further to each food category – ‘Salads’ ‘Homemade Pies’ ‘Stews’ and so on.

Tailor the frequency

Now you’ve created a significant number of boards, you’ll likely have some that perform better than others. Always change the frequency of posts to suit each board. For the popular ones, post more often to give yourself the best chance of repins which should increase your followers.

Follow the big players

Aside from following all the relevant users that operate within your industry, be sure to go for the high profile ones. As a general rule of thumb, 10% of your followers should be those which are either highly relevant or have a significant following. If a popular user does choose to follow you, it can do wonders for your page. As they like, repin or even comment on your images, a much larger audience will view your posts.

Link to your other platforms

If you’re lucky enough to have a well-established twitter audience, why not leverage this success? Each time you pin new content to Pinterest, this can be instantly shared on twitter. The two accounts can easily be connected by going into the ‘Social Networks’ section of your Twitter settings. Also, be sure to include hash tags on your Pinterest but don’t use more than 2 or 3 to avoid it looking spammy.

Promote using email

Overlooked by many, the humble signature line on your email could be a valuable marketing tool. Insert the link of your Pinterest (as well as Facebook, Twitter, LinkedIn etc) and new or prospective clients can follow you at the click of a button.

If you send regular email newsletters, this could be another untapped source of potential followers. Broadcast your new Pinterest account with an image-led email including direct links to your page. Including a popular pin can also encourage those on your distribution list to click through and take a close look at your page.

Jem Henderson

Author Jem Henderson

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