Have you recently signed up to Google AdSense? Then you are probably wondering what the highest performing Google AdSense banner sizes are! Well, you have come to the right place as we are going to be taking you through which Google AdSense banner sizes and formats perform best and where you need to place them to get the best results.
As a website owner, you should be trying out various banner layouts to determine which formats work best and are offering you the best value for money.
The Medium Rectangle
With the medium rectangle, you are able to show both pictures and text in your ad and it can also be seen on mobile. What people love about using this ad size is that it is easy to fit in the sidebar or you can also put in in the content section without it being disruptive to users on the website. As this has a large ad inventory, you should then have better-paying ads being featured on your website. It is also commonly thought to have the best CTR for the majority of websites.
The Large Rectangle
This comes in second place on the list and it is slightly more noticeable than the previous rectangle because it is larger. The issue with this Ad format is that it will not fit into all site sidebars and it also is not mobile optimised. If you have a website where the content area or the sidebar is too narrow then this ad can end up squeezing your content making for a poor user experience. However, it is important to note that the larger rectangle can outperform the medium rectangle when it is placed in a content area between paragraphs. This type of ad can have both text and images placed on it.
This ad format is a great banner to use as a website header. It can support both text and image ad formats but it won’t be able to support mobile ads. As this type of ad banner is placed at the top of the page, it will instantly attract more and better ads, and overall more ads, which means more money for you.
The Half Page
The Half Page ad format is also commonly known as the Large Skyscraper and this is a large, vertical banner that gets a lot of attention from advertisers who are looking for bigger ad space and to get their message across with retargeting. This is becoming a lot more popular with publishers as it gives more exposure to brands and this means more cash in your pocket.
Large Mobile Banner
Next up we have the largest mobile banner ad layout. This is similar to the leaderboard as it is placed at the top of the page and is extremely effective. The only difference here is that this one is more effective on mobile devices. As most people already know, mobile traffic makes up a very large proportion of most websites and so this is a great way to target a lot of people.