Happy New Year from Elementary Digital!

Happy New Year from Elementary Digital!


That’s it 2014 is over and 2015 begins in earnest (possibly not in earnest if you celebrated too hard last night!). In this post we’ll take a look at some of the major updates in SEO from the year: algorithms, services changing, tool upgrades, legal wrangles as well as some more fun stuff such as Google Doodles, unfortunate mistakes and easter eggs. Enjoy!

The Serious Stuff:

So what else has happened this year? Matt Cutts went on leave: http://searchengineland.com/matt-cutts-on-leave-195785 which started rumours that he wouldn’t be coming back, rumours which gained serious traction when the leave was extended into 2015: http://searchenginewatch.com/sew/news/2379189/matt-cutts-extends-leave-from-google-into-2015. We also had some helpful expansions to Google Webmaster Tools, particularly the Mobile Usability tool.

The Lighter Side of SEO:

Easter Eggs, April Fools and funny errors have kept us smiling throughout the onslaught of algorithms noted above. Here are some of the ED team’s favourites from 2014:

There’s plenty more to be out there. To be completely honest you could make an entire series of posts from Google’s 2014 April Fool’s day jokes so there’s lots more out there. What made your list? Let us know in the comments. Again, HAppy New Year, here’s to 2015!