Link building is one of the hardest parts of SEO. You have to go out and contact bloggers and webmasters and arrange appropriate links to your sites, ensure they’re posted, check the legitimacy of the site, etc, etc. It’s an onerous task.
There are five steps in link-building:
- Analysis – what do you need to build a link to? Which keywords and pages need support? Which sites would fit your links? Check out your competitors to see what they are doing.
- Compilation – Compiling lists of findings
- Quantifying prospects – which are priorities?
- Pitching – calling and emailing potential sites for link building.
- Follow up
The most time consuming part of this is quantifying prospects. Trawling hundreds of potential sites can be time consuming and tedious. There are so many different factors that affect how good a link is but there are three things that you should consider when you are examining potential sites.
The benefits that come with a link are directly related to the link’s power, i.e., how much traffic it sends your way. There’s more to it than that though. Traffic is great, but you also need to consider these factors:
- Page Authority
- Domain Authority
- Number of external links on the page – the less links there are, the more power that link has
- Nofollow attribute – if there’s a nofollow, the link has no power (but that doesn’t discount it entirely – it may still send you high quality traffic)
- Location on the page: generally speaking higher is better
- Whether or not the link is html
- Site/page legitimacy- make sure that the page isn’t violating Google Webmaster Quality Guidelines. If it is, the link might pull down your whole link profile.
It’s good to get large amounts of traffic from a link. The more relevant that link is, the better quality the traffic is and the better it looks to Google.
Relevancy comes from:
- The anchor text closely matching the page’s keywords.
- The words close to the link being close to your page’s keywords.
- The words on both pages being quite similar to the target keywords.
- The site linking to yours being relevant to your site.
Getting a not-too-powerful link is still worth your time if it’s easy to get. Likewise, a costly link through sponsorship of a business or writing a case study is only justifiable if it’s worth it. You need to consider:
- What other sites does the site link out to?
- Is there a method for getting a listing?
- What can you offer the site owner?
- Is there a blog?
- Does it have guest authors?
The number one thing you need to consider is ROI. If on balance it looks good when you take into account the different factors, do it. If not, don’t. It’s that simple!
Do your research well, but make sure that you have a clear idea of what you want and minimum ROI for each link that you must achieve. This will help you to quickly sort through potential links and sort the wheat from the chaff more easily.
If you need help with building high quality links to your site please get in touch with us and we’ll see what we can do to help!