Five reasons to choose Magento

Your e-commerce website might be the keystone to your business. There are a number of options available when it comes to choosing an e-commerce framework that could be suitable for your company and it can seem like an impossible task trying to choose between them all, with you struggling to pick the right one that is appropriate for all of your business requirements.

Magento is a popular choice for website owners, making up 20% of all e-commerce stores. The brand is quickly taking more and more of the market share. We love it too, that’s why we’ve made Magento one of our core platforms.

There are two options for people who are considering using Magento as the framework for their e-commerce stores.

The first option is Magento Community, which was the first of the frameworks developed by the company. It is an open source software package which allows developers to play around with it, customising it for whatever your store may need.

Secondly, for larger enterprises, there is Magento Enterprise, which offers more services, further optimisation, and comes with extra support and warranties required by big business.

Previously, there was also Magento Go, which was their software as a service (SaaS) offering. This turnkey solution let you start selling straight away, with support and hosting from Magento allowing you to get off the blocks and up and running as quickly as possible. This has been closed to allow them to focus on the Community and Enterprise editions. So if you’re the owner of a Magento Go store and want to organise a migration before the 1st Feb 2015 cut-off date contact us for assistance.

Here is a list of five reasons why we think that Magento is the best solution for your business, providing some key benefits to help to seal the deal.

  1. Easy to Customise

Lots of e-commerce platforms come with a template which you must use, with limited or difficult customisation options. Magento allows you to customise both the back end and front end, adding extra branding throughout the website and further usability for all.

  1. Multi-tenant Options

For businesses with multiple digital storefronts, there is the option to have one master back end content management system with a number of fronts. This makes it easier to manage your inventory, your customer database and billing, handling it all from one panel.

  1. Easy Integration

Running an e-commerce website can mean having to have a number of third party tools and plugins added to the pages. Magento allows for easy integration with these services, including APIs for popular payment gateways, shipping services and database management software.

  1. Search Engine Optimisation

It can be a pain trying to keep on top of your SEO when using an e-commerce framework. Magento comes with easy to use SEO features which allow you to stay ahead of the curve. The framework includes features such as Magento’s Search Engine Friendly (SEF) URLs, canonical URLS, meta data fields on categories, products & page, sitemap and more.

  1. Customised Modules

Custom modules can be added to the framework of your web store without interfering with the source code. This allows easy updating for extra security, and means you can create a web store through social media, for example.

Magento is increasingly becoming the best option for businesses looking at e-commerce. Want a Magento website but don’t know where to start? We do – get in touch to see what we can do for you!



Author Gyles Seward

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