An eye on design trends for 2015 – part two
Welcome back to our guide to design trends in 2015. Hopefully, you’ve seen some of the things we’ve been talking about out in the wilds of the web and have come back to see what else we can see in our crystal ball…
Here are five more key design trends for 2015.
- High quality original photography
Stock imagery has its place in web design, but more and more sites are turning to professional, high quality original photography to really get the right custom picture that properly illustrates a point, a page or an article.
Having original photography makes a site stand out as no one else will have them. It also helps to develop a business’s narrative with its customers if they use real photography and not fake office pictures and generic, smiling business people.
- Fly-out menus
Responsive web design is usually used in such a way that they are designed to look awesome on desktop and merely okay on mobile phone or tablet. However, if responsive web design is built from mobile upwards, it ensures that the design looks awesome on every device.
One simple way that this can be achieved is by using fly-out menus that work great on mobile devices and start to use them on desktop sites. Elements like vertical menus can also help make sites look good on no matter what the screen size.
- Hidden main menus
Another menu trend is for them to be hidden when visitors go to the site, with a button available for users to activate when they want to navigate further. This is also drawn from responsive design ideas.
- Huge typography
Large typography makes a big statement. Typography was a major trend last year and this will continue in 2015 but in different ways.
Typography sizes help to clearly show the user the hierarchy of the page; which bits are most important, while also directing the site visitor to read the larger parts first.
- Speed and performance
Many design trends have been utilised not just because they look good but also because they help speed up the site and reduce the amount of bandwidth that it takes up. This helps the pages to load quickly on user’s devices, even if they are accessing them from their mobile phones in the middle of nowhere.
Responsive web design has gone some of the way towards helping sites to achieve better performance. Slow network speeds have forced designers into coming up with original and attractive ways to make sites load as quickly as possible all while maintaining a professional look and feel. This will continue to be a key driving factor in the new sites that will be built in 2015 and beyond.
Are there any more key design trends that you think we have missed out on? We’d love to have a chat about it in our comments section!
(Image credit: By Laitr Keiows (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons)