We can all agree that search engine optimization (SEO) is one of the best ways to maximise the placement of a website in organic search results. For any eCommerce store, driving traffic to your store is key to sales. If your store is able to rank in a higher position in search engines, then you’ll have a better chance of bringing in new leads and more traffic to your store.
Why Does SEO Matter?
Search engine optimization (SEO) is the process of helping your site appear in a higher position in the results of search engines like Google. This requires knowledge of the ever-changing algorithms search engines use, which can often be quite an undertaking. This is why many people do not have a good understanding of what it takes to rank highly in search engines.
SEO matters, and the strategy you implement is now more important than ever. This is a key area of development when it comes to successfully marketing your Magento 2.0 store. In fact, SEO can often make a huge difference when it comes to attracting new and lucrative traffic leads for your Magento store. SEO is what helps users find your site in the first place and even the best kind of content is useless if no one will see it.
There are a number of different tactics you can use when considering different SEO practices. An easy way to improve SEO is to enable SEO URLs in your Magento 2.0 store. In this article, we’ll talk you through how to enable URL Rewrite in Magento 2.0.
Creating URL Rewrites in Magento 2.0
The URL Rewrite option is one of the best tools in the Magento 2 arsenal. This tool will give you the ability to edit any URL’s that link to a CMS page, a category or a specific product. After you enable the rewrite, any visitors who access the old URL link will automatically be redirected to the new address to get more information.
This rewrite tool will enable Magento store owners to insert high-value keywords into their URL which will be better for the product index used by search engines. The URL Rewrite tool also enables you to create additional URLs for temporary seasonal change or a more permanent change. This also means that you can customize any valid path including your CMS content pages.
Configuring Your Magento 2.0 Store for URL Rewrites
To start configuring your store, your first step will be accessing the Admin Panel of your Magento 2.0 store. You will then need to visit the Configuration settings in the Stores panel. You will then need to click on the Web section, which can be found in the ‘General’ tab.
From here, you will be able to view your Search Engine Optimization settings. You can then select ‘Yes’ from the drop-down menu that covers Web Server Rewrites.
Once you have done this, all that’s left to do is click on the Save Config from the top right corner of the configuration page and you’re all set.
As you can see, if you are running a store on the Magento 2.0 platform, it is vital that you consider how search engine optimization will impact the levels of traffic arriving at your eCommerce store.
Have you already enables URL re-write on your Magento store? Let us know about your experience in the comments below.