Good design is more than an attractive image. It’s there to make your life easier. Bad design causes frustration and stress as well as wasting people’s time through lack of coherence, flow and, in the long run, can end up costing you money as people don’t convert, yielding a poor return on investment.
When designing an ecommerce site, the pages should be created in a way that enhances a user’s experience. The design is as much a part of the process as the sales, marketing and customer service that goes along with the ecommerce experience.
2015 is the year that your ecommerce site needs to really be thinking about web design.
With 2014 rapidly drawing to a close, there are a number of predictions that have been made as to where the sector looks to be heading. To help you keep on-trend and ensure that your sales stay high and even improve, Elementary Digital has compiled this list of four key trends that you need to be aware of and think about implementing in the coming year.
1. Flat Design
In case you missed the memo, skeuomorphism is over. Flat design is where it’s at, with everyone at Google, Apple and Microsoft transferring from the key trend of the past few years away now to flat, clean, crisp designs. It’s neater, easy on the eye, and looks great on responsive sites.
If you do use drop shadows and gradients in your design, keep it to a minimum. ‘Less is more’ is a key approach when it comes to the flat design trend.
2. Micro Transitions
Online shopping is the way forward, proving more popular year on year, but the process needs to be enjoyable. There are lots of little touches that you can use to enhance the shopper’s experience, with mini animations helping people to navigate around the site increasing both user enjoyment and conversions. Small changes such as hover-overs creating large images will grab a customer’s attention, show off your products better, and keep them looking at your site.
3. Tiled Navigation
When people are shopping, they’re not looking for lists and text. What they want to see are the products themselves, with your digital store front hopefully mimicking wandering around a store in the real world. To ensure that users are engaged by your products, using tiled navigation as a way of showing your products is a sure fire way to get them to click through and examine your products.
4. Device Agnostic
The internet is the great leveller. As such, it can be viewed on a variety of devices, browsers, and all screen sizes, which is why it makes no sense to be designing web pages for specific devices. With the huge range of screen resolutions, and the growing number of mobile devices used to view ecommerce sites, you could be alienating a portion of your potential customers by not using a device-agnostic design.
Being prepared for the coming trends will help your ecommerce site to succeed. For more information on this, or any other query about your ecommerce site, please don’t hesitate to get in touch today.