If you want to make your brand stand out from the crowd, you will need to ensure you are optimising your SEO and UX design. Both website design and search engine optimisation keyword trends are always changing with search engine updates. While we can’t predict the future, we can definitely make some accurate predictions as to how these will develop in the next few years.
Check out our tips below on how you can successfully balance your SEO and UX.
What Is SEO?
Search engine optimisation, which is commonly shortened to SEO, is the process by which you increase the quantity and quality of traffic that is being directed to your website. SEO is done through organic means such as organic search engine results. The easiest way to do this is by using words that are trending within the industry you work in and also by engaging with your community. Following a great SEO strategy will help you to grow your audience much faster!
What Is UX Design?
UX stands for user experience as this is an umbrella term for quite a few different things. This includes visual design, information architecture, interaction design, usability and human-pc interaction. The goal of UX design is to create an engaging website that is simple and easy to use. This will promote a great user experience and you will find your customer loyalty increasing.
As a general rule, when you are balancing SEO with UX design, you will be contributing to a site’s popularity and search engines then recognise this as a signal of a high-quality website. You can do your research to find out which SEO keywords will fit well in your website and will help you reach a wider audience. We would recommend that you also include white space in your website as this will give the reader a chance to let their eyes breathe! This provides a more enjoyable and relaxing experience for users, but you can still also highlight your SEO keywords.
Neither Has to Suffer
It may sometimes be impossible to have both SEO and UX design completely balanced, however, neither has to suffer as a result of this. What it really comes down to is you finding out exactly what works best for you and your website and brand. What works for another brand may not work as well for you! Test out different SEO and UX design ideas and monitor what is working best for your brand and getting the biggest response.
Finding the Middle Ground
The main aim of balancing both SEO and UX design is to ensure that you are retaining customers on your website. This will help with both SEO purpose as it shows your site is worth staying on plus it will signals you have a good design if the interaction is high. Ensure that your logo and navigation is clear and that your site is easy to use. We would also recommend using subheaders in blogs to organise content and include more keywords!